朝陽科技大學
112學年度第2學期教學大綱
當期課號 2318 中文科名 商業英文實務
授課教師 康輔安 開課單位 應用英語系
學分數 2 修課時數 2 開課班級 日間部四年制4年級 A班
修習別 專業選修
類別 一般課程


本課程培養學生下列知識:
This course examines a variety of topics related to running a successful business through exploring the underlying interactions and reviewing real-world case studies. The business categories that are explored include:

1.Culture, motivation and management of the workforce
2.Organisational structures and how they can change over time
3.Production issues including supply chain management, quality control, and marking
4.Customer relationship management and competitive positioning

This course examines a variety of topics related to running a successful business through exploring the underlying interactions and reviewing real-world case studies. The business categories that are explored include:

每週授課主題
第01週:National Holiday
第02週:Introduction, Objectives and Other Information
第03週:Culture and its impact
第04週:Technology and business
第05週:Motivation
第06週:Human resources
第07週:Organisations and their structures
第08週:Managing organisations
第09週:Supply chain management
第10週:Quality management
第11週:Marketing strategies
第12週:Customer relationship management
第13週:Competitive position analysis
第14週:Decision Making
第15週:The learning organisation
第16週:Final Exam Project
第17週:Final Exam Project
第18週:Review, Reflection, and Debriefing

成績及評量方式
Class attendance:10%
Book work activities:20%
Critical thinking activities:20%
Final exam project:40%
Conscientious attitude :10%

證照、國家考試及競賽關係
本課程無證照、國家考試及競賽資料。

主要教材
1.Business Advantage Intermediate Student's BookAlmut Koester, Angela Pitt, Michael Handford, Martin LisboaCambridge University Press9780521132206(教科書)

參考資料
本課程無參考資料!

建議先修課程
本課程無建議先修課程

教師資料
教師網頁:http://www.cyut.edu.tw/~philcraigie/
E-Mail: philcraigie@cyut.edu.tw
Office Hour:
星期一,第7節,地點:G-515;
星期三,第7節,地點:G-515;
星期四,第7節,地點:G-515;
星期五,第7節,地點:G-515;
分機:7374

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