| 學分數 |
3
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修課時數 |
3
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開課班級 |
日間部四年制2年級 C班
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| 本課程培養學生下列知識： |
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「銷售的實戰技術」與「行銷企劃的執行」的緊密扣環是企業獲利的重要課題。課程中導入業務員人格特質分析，展開其人力資本((KSAOs)與社會資本的重要詮釋，經由銷售技能的學習，配合角色扮演訓練腳本編撰與角色扮演訓練，達到『學中做、做中學』的效益；其次，從業務組織的運作個案研習，體會業務-行銷互動與PDCA循環的關連，進而訓練學生在時間管理、工作管理與績效管理等實務能耐；最後，安排田野銷售技能測試，引進公益團體義賣或企業賣場實習工讀機會，進行課程吸收與實際運用之成果驗收。1.掌握顧客需求並進行售後服務及客戶關係管理2.規劃及執行商品通路策略3.擬定連鎖總部商圈規劃策略4.人際互動5.溝通表達The close connection of "practical sales techniques" and "execution of marketing plans" is an important issue for corporate profitability. The course introduces the analysis of the personality traits of salespersons and develops the important interpretation of their human capital (KSAOs) and social capital. Through the learning of sales skills, together with the compilation of role-playing training scripts and role-playing training, the course achieves the benefits of "doing by learning and learning by doing "; secondly, from the case study of the operation of a business organization, the course will help the students to understand the relationship between the business-marketing interactions and the PDCA cycle, and then train them to have practical abilities in time management, work management, and performance management. Lastly, the program arranges field sales skills tests and introduces opportunities for volunteer sales in public welfare organizations or internships in corporate stores to validate the absorption and practical application of the curriculum.
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| 每週授課主題 |
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第01週：創新創業心理學第02週：創意發想與創新第03週：怎樣從創新到創業第04週：創業團隊如何經營第05週：創業組織管理模式第06週：創業組織管理模式第07週：創業行銷管理第08週：創業行銷管理第09週：期中考第10週：創業價值鏈管理第11週：創業價值鏈管理第12週：創業的財務預估第13週：創業的募資第14週：創業的籌資第15週：創業策略思維第16週：創業商業模式探討第17週：期末考第18週：期末考試檢討
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| 成績及評量方式 |
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期中考：30%期末考：30%平時成績：40%
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| 證照、國家考試及競賽關係 |
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本課程無證照、國家考試及競賽資料。
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| 教師資料 |
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教師網頁：http://www.cyut.edu.tw/~skxz0180/
E-Mail： skxz0180@cyut.edu.tw
Office Hour：
分機:
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