學分數 |
2
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修課時數 |
2
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開課班級 |
日間部四年制4年級 A班
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本課程培養學生下列知識: |
本課程著重於會展行銷企劃之演練,並將會展理論結合品牌經營及行銷企劃實務,學生將掌握會展產業最新發展趨勢,並學習會展行銷之技巧,協助台灣廠商參與國際會展,並且順利進入世界市場。1.評估與選擇正確展覽2.展場設計與規劃3.活動企劃撰寫4.公關執行與媒體行銷5.預算與成本控管MICE Marketing is a process that involves a product or service's attributes, pricing, distribution and promotion. All of these activities must work together to assure successful marketing. Companies with the most effective marketing efforts thoroughly understand their market or customers, and create products and services to meet the market needs while using the best channels for communicating to a target audience.
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每週授課主題 |
第01週:Course Introduction第02週: Introduction to MICE Industry第03週: Introduction to MICE Industry第04週:Exhibition Framework第05週:Exhibition Framework第06週:Exhibition Marketing and Management第07週:Exhibition Marketing and Management第08週:Spring Break第09週:Mid-term Exam/ Presentation第10週:Exhibition Marketing Strategies第11週:Exhibition Marketing Strategies第12週:Exhibition Integrated Marketing Communications第13週:Exhibition Integrated Marketing Communications第14週:Exhibition and Event Sales第15週:Exhibition and Event Sales第16週:Destination Marketing第17週:Destination Marketing第18週:Final Project
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成績及評量方式 |
Attendance:20%Attitude and participation :10%Quizzes /Assignments :30%Mid-term Presentation :20%Final Project :20%
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證照、國家考試及競賽關係 |
本課程無證照、國家考試及競賽資料。
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參考資料 |
書名:國際會展產業概論 作者:劉碧珍 出版年(西元):2022 出版社:華立圖書
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教師資料 |
教師網頁:http://www.cyut.edu.tw/~hhsu/
E-Mail: hhsu@cyut.edu.tw
Office Hour:
分機:
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