| 學分數 |
2
|
修課時數 |
2
|
開課班級 |
日間部四年制0年級 5班
|
| 本課程培養學生下列知識： |
|
本課程將以廣告行銷的相關題材為主要課程內容，課程規劃含相關專業詞彙介紹、情境練習、及口語發表等。並透過互動式的課程活動進一步提升同學對於此專業領域的英文應用與溝通的能力。 1.學習及運用廣告行銷領域相關之專業詞彙2.強化學生廣告行銷領域之英文溝通能力及信心3.運用習得之廣告行銷英文進行討論及發表意見This course is designed to develop students’ English language skills through the study of marketing and advertising. The lessons focus on introduction to marketing and advertising, presenting ideas, giving and asking for opinions, discussing an ad campaign, creating ads, planning a marketing strategy, and giving presentation. Through discussing important topics relating to marketing and advertising, the course will facilitate students to get familiarized with English used in this field. It is hoped that students are able to improve their speaking skills and develop confidence to communicate effectively in English.
Course objectives:
1. To provide students the opportunity to understand and be able to use English vocabulary and phrases for marketing and advertising.
2. To strengthen students' ability and increase their confidence in using English when communicating.
3. To equip students with skills to discuss and express their own ideas efficiently in English.
|
| 每週授課主題 |
|
第01週：課程介紹第02週：通勤 - 1第03週：通勤 - 2第04週：公共關係 - 1第05週：公共關係 - 2第06週：商務旅行 - 1第07週：商務旅行 - 2第08週：課程複習第09週：期中口試第10週：招聘和培訓員工 - 1第11週：招聘和培訓員工 - 2第12週：電子商務 - 1第13週：電子商務 - 2第14週：狂歡吧 - 1第15週：狂歡吧 - 2第16週：課程複習第17週：期末報告第18週：期末報告
|
| 成績及評量方式 |
|
出席和討論參與：20%作業 ：20%期中口試：30%期末報告：30%
|
| 證照、國家考試及競賽關係 |
|
■全民英檢(GEPT)■多益(TOEIC)■大學校院英語能力測驗(CSEPT)■雅思(IELTS)■托福( TOEFL)
|
| 主要教材 |
1.English for Your CareerTae Kudo, Joseph Henley東華978986958613920182nd Edition (教科書)
|
| 教師資料 |
|
教師網頁：http://www.cyut.edu.tw/~accolade99/
E-Mail： activa.amy@gmail.com
Office Hour：
分機:
|
|