| 學分數 |
3
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修課時數 |
3
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開課班級 |
日間部四年制3年級 A班
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| 本課程培養學生下列知識： |
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在組織整體觀點，創業是有利與認識有關企業、行銷與流通的事業發展。尤其，如何將理論與實務具體化並結合個人職涯規劃也是相當重要的連結。常見具有資深的職場經驗、豐富管理經驗或是擁有充足資金並不代表創業會成功，而重點是在於創業所需了解的關鍵性因素造成哪些成敗。學生了解與獲得各關鍵因素知識是重要的，但是實境模擬如何落實則是另一個重要課題。創業計畫書的撰寫過程附帶著諸多的實際情境了解、訪談與實作。本課程藉由組織理論與行為的學習，並完成創業計畫書，將所需的成因與實務資源分享予學生，並由學生依據所需的創新事業標的引介相關重要資源協助完成本課程的學習目標。包括以理論及個案研討方式帶領學生認識與增進的新創事業現況；從創新觀點建立學生創新事業的觀念與規劃能力；透過創新事業企業經驗介紹，學習如何提升自我創新事業潛能舞台；以及引導學生對現今創新事業管理與實務進行思考、評論與競賽的參與。1.進行行銷管理例行作業及溝通，以確保與相關單位溝通及作業順暢2.運用及評估市場相關資訊，擬定整體行銷策略3.掌握顧客需求並進行售後服務及客戶關係管理4.規劃及執行商品通路策略Entrepreneurship is benefit to know about enterprise, marketing and logistics for our business development in whole organization viewpoint. In particular, the theory and practice how to concrete combined with personal career development planning is also very important link. Common with senior experience in the workplace, well management experience or full funds does not mean that business has sufficient success, but focus is the key business factors need to know what success or failure. Students understand the key factors and access to knowledge is important, but how to implement the simulation for reality is another important issue. Writing Business plan in the process in the actual situation can be got more understanding, interviews and implementation. By this course of learning organization theory and behavior, and complete the business plan will be required to share the causes and practical resources for students, by students based on the underlying cause of the innovation required to introduce important resources related to help complete this course goals. That is including theory and case studies to lead students to recognize and promote new businesses created in the current situation; from innovative ideas to establish the innovative business ideas and planning capacity; through innovative business enterprise experiences, and learn how to enhance self-innovation and business potential of the stage; and guide students the cause of today's innovation management and practices to reflect, review and contest participation.
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| 每週授課主題 |
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第01週：課程/教師/成員介紹第02週：國定假日第03週：創業基本概念、創業生態介紹第04週：校內外創業資源介紹/團隊分組/團隊創業主題構思第05週：商務模式/創業九宮格/創業計畫書第06週：簡報技巧/團隊初步構想簡報與指導第07週：補放假第08週：創業募資/公司設立與財務規劃第09週：期中簡報第10週：新創團隊行銷主題分享/一分鐘創業影片拍攝/團隊創業計畫演練與調整第11週：創業風險/新創經驗分享/團隊計畫演練與調整第12週：創業募資介紹/團隊計畫演練與調整第13週：新創經驗分享/團隊計畫演練與調整第14週：創業經驗分享/團隊計畫演練與調整第15週：創業計畫調整與演練第16週：創業家分享集團對演練第17週：國定假日第18週：期末簡報
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| 成績及評量方式 |
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期中報告：30%期末報告：40%平時成績：30%
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| 教師資料 |
教師網頁：http://www.cyut.edu.tw/~janeliu/
E-Mail： janeliu@cyut.edu.tw
Office Hour：
星期一,第5~6節,地點:E-730;
星期三,第2~3節,地點:E-730;
分機:4776、3221
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