| 學分數 |
2
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修課時數 |
2
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開課班級 |
日間部四年制0年級 5班
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| 本課程培養學生下列知識： |
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本課程將以廣告行銷的相關題材為主要課程內容，課程規劃含相關專業詞彙介紹、情境練習、及口語發表等。並透過互動式的課程活動進一步提升同學對於此專業領域的英文應用與溝通的能力。 1.學習及運用廣告行銷領域相關之專業詞彙2.強化學生廣告行銷領域之英文溝通能力及信心3.運用習得之廣告行銷英文進行討論及發表意見This course is designed to develop students’ English language skills through the study of marketing and advertising. The lessons focus on introduction to marketing and advertising, presenting ideas, giving and asking for opinions, discussing an ad campaign, creating ads, planning a marketing strategy, and giving presentation. Through discussing important topics relating to marketing and advertising, the course will facilitate students to get familiarized with English used in this field. It is hoped that students are able to improve their speaking skills and develop confidence to communicate effectively in English.
Course objectives:
1. To provide students the opportunity to understand and be able to use English vocabulary and phrases for marketing and advertising.
2. To strengthen students' ability and increase their confidence in using English when communicating.
3. To equip students with skills to discuss and express their own ideas efficiently in English.
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| 每週授課主題 |
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第01週：Introduction第02週：[Saussure] “Nature of the Linguistic Sign”第03週：[Barthes] “Semiological Prospects” 第04週：[Barthes] “The Sign”, “The Signified"第05週：[Barthes] “The Signifier”, “The Signification"第06週：[Barthes] “Value”, “Denotation and Connotation"第07週：[Barthes], “Preface,” “Toys” in Mythologies第08週：[Barthes] “Wine and Milk”, “Depth Advertising"第09週：期中考試第10週：[Barthes], “Myth Today” (1/2)第11週：[Barthes] “Myth Today” (2/2); 聯合文學行銷範例第12週：[Presentation I] 悅知文化行銷策略案例分析第13週：[Presentation II] 好讀出版有限公司行銷策略案例分析第14週：[Presentation III] 木馬文化事業行銷策略案例分析第15週：[Presentation IV] 愛米粒出版有限公司行銷策略案例分析第16週：[Presentation VI] 野人文化行銷策略案例分析第17週：綜合討論第18週：期末專題發表
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| 成績及評量方式 |
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參與課堂討論及出席率：15%口頭報告：20%期中考試：25%期末專題：30%作業：10%
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| 證照、國家考試及競賽關係 |
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■全民英檢(GEPT)■多益(TOEIC)■大學校院英語能力測驗(CSEPT)■雅思(IELTS)■托福(TOFEL)
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| 主要教材 |
1.普通語言學教程索緒爾Columbia UP (教科書)2.符號學原理羅蘭巴特Hill and Wang (教科書)3.神話學羅蘭巴特Hill and Wang (教科書)4.小婦人奧爾科特Signet Classics (教科書)
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| 參考資料 |
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書名：流行體系(I)：符號學與服飾符號 作者：羅蘭巴特 出版年(西元)：1998 出版社：桂冠書名：流行體系(II)：流行的神話學 作者：羅蘭巴特 出版年(西元)：1998 出版社：桂冠
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| 教師資料 |
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教師網頁：http://libapp.lib.cyut.edu.tw/professor/reserve/teacher_intro.php?Action=TEACHER
E-Mail： t2020052@cyut.edu.tw
Office Hour：
分機:
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