學分數 |
3
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修課時數 |
3
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開課班級 |
日間部四年制3年級 A班
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本課程培養學生下列知識: |
「銷售的實戰技術」與「行銷企劃的執行」的緊密扣環是企業獲利的重要課題。課程中導入業務員人格特質分析,展開其人力資本((KSAOs)與社會資本的重要詮釋,經由銷售技能的學習,配合角色扮演訓練腳本編撰與角色扮演訓練,達到『學中做、做中學』的效益;其次,從業務組織的運作個案研習,體會業務-行銷互動與PDCA循環的關連,進而訓練學生在時間管理、工作管理與績效管理等實務能耐;最後,安排田野銷售技能測試,引進公益團體義賣或企業賣場實習工讀機會,進行課程吸收與實際運用之成果驗收。1.掌握顧客需求並進行售後服務及客戶關係管理2.規劃及執行商品通路策略3.擬定連鎖總部商圈規劃策略4.人際互動5.溝通表達The Co-training for “Selling combat” and “Implementation of marketing planning” are the main mission for profit-based enterprises.
The purpose of this course is to coach students how to identify the personalities for salesman operating and to understand the social capital and the human ones ( as like KSAOs - Knowledge/Skills/Attitudes/Other Characteristics) in real world , and to practice the role play with each other by their scenarios.
Besides, this course helps students prepare with the capability in “doing by learning and learning by doing” through topic lecturing, case study for time and working management, and available feedback to highlight students deliberating of multiple dimensions of PDCA cycle and marketing-sale interacting.
Finally, the appraisal is to be activated of the field-selling in the public sector, and simultaneously adopts non-profit organization or store’s floor practical training as internship opportunities to implement real results for this course.
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每週授課主題 |
第01週:課程簡介、分組第02週:整合行銷傳播概論1第03週:整合行銷傳播概論2第04週:整合行銷傳播模式規劃、執行與效益第05週:行銷管理概論、促銷力第06週:產品力、品牌力第07週:服務力(顧客關係管理)第08週:消費者行為概論第09週:期中考第10週:進度簡報第11週:行銷企劃第12週:人員銷售第13週:事件行銷第14週:電話行銷、直效行銷第15週:網路行銷第16週:異業策略聯盟行銷第17週:期末考—簡報第18週:期末考—簡報
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成績及評量方式 |
期中考:30%期末考:30%平時作業及出席:40%
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證照、國家考試及競賽關係 |
本課程無證照、國家考試及競賽資料。
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教師資料 |
教師網頁:http://www.cyut.edu.tw/~tsu/
E-Mail: tsu@cyut.edu.tw
Office Hour:
星期一,第8~9節,地點:T2-1040; 星期二,第8~9節,地點:T2-1040; 分機:7820、7820
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