| 學分數 |
2
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修課時數 |
2
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開課班級 |
日間部四年制0年級 5班
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| 本課程培養學生下列知識： |
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本課程將以廣告行銷的相關題材為主要課程內容，課程規劃含相關專業詞彙介紹、情境練習、及口語發表等。並透過互動式的課程活動進一步提升同學對於此專業領域的英文應用與溝通的能力。 1.學習及運用廣告行銷領域相關之專業詞彙2.強化學生廣告行銷領域之英文溝通能力及信心3.運用習得之廣告行銷英文進行討論及發表意見This course is designed to develop students’ English language skills through the study of marketing and advertising. The lessons focus on introduction to marketing and advertising, presenting ideas, giving and asking for opinions, discussing an ad campaign, creating ads, planning a marketing strategy, and giving presentation. Through discussing important topics relating to marketing and advertising, the course will facilitate students to get familiarized with English used in this field. It is hoped that students are able to improve their speaking skills and develop confidence to communicate effectively in English.
Course objectives:
1. To provide students the opportunity to understand and be able to use English vocabulary and phrases for marketing and advertising.
2. To strengthen students' ability and increase their confidence in using English when communicating.
3. To equip students with skills to discuss and express their own ideas efficiently in English.
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| 每週授課主題 |
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第01週：Introduction / class orientation / Group arrangeme第02週：U 1 Advertisers aim at Heads & Hearts第03週：U 1 Advertisers aim at Heads & Hearts第04週：U 14 Classified Ads / Quiz 1第05週：U 14 Classified Ads第06週：U 15 Media Stirs things up第07週：U 17 Trademarks / Quiz 2第08週：U 17 Trademarks第09週：Mid-term Exam第10週：U 2 Money in the bank!第11週：U 2 Money in the bank!第12週：U 4 Read and Buy第13週：U 4 Read and Buy第14週：U 22 Consumer rights第15週：U 22 Consumer rights第16週：U 9 www.groceries.com第17週：Oral Presentation第18週：Oral Presentation
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| 成績及評量方式 |
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Weekly quizzes & Participation：40%Mid-term and Final exams ：30%Attendance ：30%
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| 證照、國家考試及競賽關係 |
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■全民英檢(GEPT)■多益(TOEIC)■大學校院英語能力測驗(CSEPT)■雅思(IELTS)■托福(TOFEL)
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| 主要教材 |
1.Unique Media & MarketplaceA. Crosthwaite, etBookman Books978-957-445-543-020131st (教科書)
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| 教師資料 |
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教師網頁：http://www.cyut.edu.tw/~dorenechiu/
E-Mail： dorenechiu@cyut.edu.tw
Office Hour：
分機:
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