| 授課教師 |
吳文貴
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開課單位 |
企業管理系台灣產業策略發展博士班
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| 學分數 |
3
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修課時數 |
3
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開課班級 |
日間部博士班1年級 A班
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| 每週授課主題 |
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第01週：INTRODUCING MARKETING RESEARCH第02週：Intelligence Scope – Determining the Purpose, Targ第03週：Intelligence Scope – Determining the Purpose, Targ第04週：Intelligence Process – Turning Random Data into Me第05週：Intelligence Process – Turning Random Data into Me第06週：Intelligence Deliverables – Building a High-Impact第07週：Intelligence Deliverables – Building a High-Impact第08週：Intelligence Tools – Collecting, Storing, and Diss第09週：Mid-term exam.第10週：Market Intelligence for Strategic Planning第11週：Market Intelligence for Strategic Planning第12週：Market Intelligence for Marketing, Sales, and Acco第13週：Market Intelligence for Marketing, Sales, and Acco第14週：Market Intelligence for Innovation and Product Lif第15週：Market Intelligence for Innovation and Product Lif第16週：Measuring Marketing : 110+ Key Metrics Every Marke第17週：Measuring Marketing : 110+ Key Metrics Every Marke第18週：Final exam.
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| 成績及評量方式 |
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期中考、期末報告：60%平時作業及出席：40%
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| 證照、國家考試及競賽關係 |
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本課程無證照、國家考試及競賽資料。
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| 主要教材 |
1.參考網站：http://www.learnmarketing.net/theory.htm(自製教材)2.Handbook of Market Intelligence : Understand, Compete and Grow in Global Markets (2nd Edition)Hedin, H., Hirvensalo, I., & Vaarnas, M. Somerset, NJ, USA: Wiley.978111892361020142nd (教科書)3.Marketing ResearchSontakki, C.N.Himalaya Publishing House97893504330342010 (教科書)4.Measuring Marketing : 110+ Key Metrics Every Marketer Needs (2nd Edition)Davis, John A.John Wiley & Sons9781118153888November 2012 (教科書)
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| 教師資料 |
教師網頁：
E-Mail：
Office Hour：
星期二,第3~4節,地點:T2-1038;
星期三,第3~4節,地點:T2-1038;
分機:7688、7688
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