學分數 |
2
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修課時數 |
2
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開課班級 |
日間部四年制0年級 5班
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本課程培養學生下列知識: |
本課程旨在營造一個跨學科的學習環境,培養學生全球視野。以英語為媒介,透過精心選擇的全球商業個案讓學生了解真實商業決策制定及其影響,並從中學習發現問題,解決問題,同時,亦能從多元的觀點評估解決方案的可行性。除了課堂討論、個案分析外,本課程亦邀請專業人士為客座講師分享豐富的實務經驗。學生亦能藉由課堂討論及報告將實務與理論結合。1.營造一個跨學科的學習環境,培養學生全球視野。2.以英語為媒介,透過精心選擇的全球商業個案讓學生了解真實商業決策制定及其影響。3.除了課堂討論、個案分析外,本課程亦邀請專業人士為客座講師分享豐富的實務經驗。This course aims to help students cultivate a global vision in a collaboratively interdisciplinary learning environment. Students will benefit from learning business skills and the English language that reflect the reality of working in business. Via in-class discussions and the analysis of business case studies, students will learn how to identify problems, propose solutions to the problems, and examine the feasibility of the solutions from different perspectives. Additionally, some of the lectures will be given by visiting specialists so that students can learn how business is done across a wide range of different industry sectors, in organizations of all sizes in locations around the world. Finally, students will have chances to concretize abstract concepts and theories by either conducting projects or giving presentations.
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每週授課主題 |
第01週:Introduction What is case study? 第02週:Customer Loyalty Is Overrated第03週:Case Analysis and discussion第04週:Noise: How to Overcome the High, Hidden Cost of In第05週:Case Analysis and discussion 第06週:Visualizations That Really Work第07週:Case Analysis and discussion第08週:Lecture given by visiting specialists第09週:Right Tech, Wrong Time第10週:Case Analysis and discussion第11週:The Performance Management Revolution第12週:Case Analysis and discussion第13週:Let Your Workers Rebel第14週:Case Analysis and discussion第15週:Why Diversity Programs Fail第16週:Case Analysis and discussion第17週:The Truth About Blockchain第18週:Case Analysis and discussion
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成績及評量方式 |
Attendance :10%Final Presentation:30%Midterm Presentation:20%Written report:10%seminar:30%
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證照、國家考試及競賽關係 |
本課程無證照、國家考試及競賽資料。
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主要教材 |
1.Harvard Business Review’s 10 must reads 2018 Michael E. PorterHarvard Business Review (教科書)
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參考資料 |
書名:Harvard Business Review’s 10 must reads 2018 作者: Michael E. Porter 出版年(西元):2018 出版社:Harvard Business Review
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教師資料 |
教師網頁:http://www.cyut.edu.tw/~zoelin/
E-Mail: zoelin@cyut.edu.tw
Office Hour:
星期二,第8~9節,地點:D-208; 星期五,第7~8節,地點:D-208; 分機:7536
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