| 當期課號 |
7049 |
Course Number |
7049 |
| 授課教師 |
楊智超 |
Instructor |
YANG,JYH CHAU |
| 中文課名 |
國際企業管理研究 |
Course Name |
International Business Management Research |
| 開課單位 |
企業管理系碩士班二A |
Department |
|
| 修習別 |
選修 |
Required/Elective |
Elective |
| 學分數 |
3 |
Credits |
3 |
| 課程目標 |
本課程以策略架構分析跨國公司的經營。本課程強調跨國公司經營的三大核心主題：（1）如何成功的將本身的競爭優勢透過正確的進入方式轉移到國際市場；（2）如何整合各子公司間的競爭優勢形成全球的競爭力；（3）如何建立有效的管理機制以達成其全球組織的協調一致及市場成長。本課程透過個案討論，理論講解與口頭報告等方式，建立學生國際企業經營與決策思考的整合性能力。 |
Objectives |
With a strategic framework, this course discusses management of international business operations within the context of a multinational corporation. More specifically, this course emphasizes on three themes that are central to the general management of a multinational corporation: (1) How to successfully manage the foreign expansion through transferring competitive advantages abroad and choosing adequate modes of entry, (2) How to manage inter-organizational linkage through different modes of actions for building and leveraging competencies, and (3) How to build and manage effective organizational mechanism and achieve corporate coherence and growth. By lecture, case study and presentation, this course aims to discuss the various important issues about the international business management. This course aims to develop an integrated ability of thinking and solving international business problems. |
| 教材 |
International Business
A Managerial Perspective
Fifth Edition
Griffin۰Pustay |
Teaching Materials |
International Business
A Managerial Perspective
Fifth Edition
Griffin۰Pustay |
| 成績評量方式 |
Final and midterm examination 35%
Presentation and reports 30% |
Grading |
Final and midterm examination 35%
Presentation and reports 30% |
| 教師網頁 |
|
| 教學內容 |
Chapter 1: An Overview of International Business 1
Chapter 2: Global Marketplaces and Business Centers
Chapter 3: Legal, Technological, and Political Forces
Chapter 4: The Role of Culture
Chapter 5: Ethics and Social Responsibility in International Business
Chapter 6: International Trade and Investment Theory
Chapter 7: The International Monetary System and the Balance of Payments
Chapter 8: Foreign Exchange and International Financial Markets
Chapter 9: Formulation of International Trade Policies
Chapter 10: International Cooperation Among Nations
Chapter 11: International Strategic Management
Chapter 12: Strategies for Analyzing and Entering Foreign Markets
Chapter 13: International Strategic Alliances
Chapter 14: International Organization Design and Control
Chapter 15: Leadership and Employee Behavior in International Business
Chapter 16: International Marketing
Chapter 17: International Operations Management
Chapter 18: International Financial Management
Chapter 19: International Accounting and Taxation
Chapter 20: International Human Resource Management and Labor Relations |
Syllabus |
Chapter 1: An Overview of International Business 1
Chapter 2: Global Marketplaces and Business Centers
Chapter 3: Legal, Technological, and Political Forces
Chapter 4: The Role of Culture
Chapter 5: Ethics and Social Responsibility in International Business
Chapter 6: International Trade and Investment Theory
Chapter 7: The International Monetary System and the Balance of Payments
Chapter 8: Foreign Exchange and International Financial Markets
Chapter 9: Formulation of International Trade Policies
Chapter 10: International Cooperation Among Nations
Chapter 11: International Strategic Management
Chapter 12: Strategies for Analyzing and Entering Foreign Markets
Chapter 13: International Strategic Alliances
Chapter 14: International Organization Design and Control
Chapter 15: Leadership and Employee Behavior in International Business
Chapter 16: International Marketing
Chapter 17: International Operations Management
Chapter 18: International Financial Management
Chapter 19: International Accounting and Taxation
Chapter 20: International Human Resource Management and Labor Relations |