| 當期課號 |
3243 |
Course Number |
3243 |
| 授課教師 |
陳伯仲 |
Instructor |
|
| 中文課名 |
賣場門市管理 |
Course Name |
Retail Store Management |
| 開課單位 |
行銷與流通管理系(四進)二A |
Department |
|
| 修習別 |
選修 |
Required/Elective |
Elective |
| 學分數 |
3 |
Credits |
3 |
| 課程目標 |
本課程主要針對賣場及店鋪管理實務進行深入探討。以各業態、業種共通性的門市經營管理為焦點。將賣場與門市中的存貨管理、服務管理、務客滿意、軟硬體設施與危機處理作一系列研究。學生透過此課程，將可擁有解決賣場與門市經營管理問題的實際能力。 |
Objectives |
The main objective of this course is to study the retail store operation management. The focus on this course is the kind and type of retail store operation management.
Students have to learn about inventory management, service management, customer satisfaction, equipment and crisis management. The student will get actual capacity to solve the problems of retail store operation management through this course. |
| 教材 |
書名:賣場門市管理, 作者:, 出版社:
ISBN: |
Teaching Materials |
To Be Announced. ISBN: |
| 成績評量方式 |
1:
出席率 30%
期中考試 15%
平時成績（含競賽或證照、分組討論、課堂表現&態度、固定或臨時報告/作業） 40%
期末考試 15%
2. 出席率算法為:
6次以上未到者出席率為0分。2次遲到，早退或請假者算缺席1次。
** 課程進度視情況調整 ** |
Grading |
Attendance: 30%
Mid Term Exam: 15 %
General Evaluation: 40 %
Final Term Exam: 15 % |
| 教師網頁 |
|
| 教學內容 |
探討賣場門市管理的理論與實務; 了解賣場門市經營管理; 新據點籌備與規劃; 商品銷售與管理 |
Syllabus |
The main objective of this course is
to study the store facility
management. |