當期課號 |
3211 |
Course Number |
3211 |
授課教師 |
王虹凌 |
Instructor |
WANG,HUNG LING |
中文課名 |
休閒事業創意行銷 |
Course Name |
Leisure business originality marketing |
開課單位 |
休閒事業管理系(四進)四A |
Department |
|
修習別 |
選修 |
Required/Elective |
Elective |
學分數 |
3 |
Credits |
3 |
課程目標 |
此課程分為創意培養與行銷相關背景兩個部分,藉此訓練學生創意行銷的能力。 |
Objectives |
This course is expecting the participants to experience the originality marketing situation. Lots of useful travel information will also be provided. |
教材 |
自編單元講義 個案研討 行銷企劃提案 |
Teaching Materials |
self-edited teaching materials industry case study marketing plan proposal |
成績評量方式 |
出席狀況:10% 上課表現:20% 單元主題個案報告: 30% 行銷企劃提案:40% |
Grading |
attendance:10% discussion involvement:20% unit presentation : 30% marketing plan proposal : 40% |
教師網頁 |
|
教學內容 |
藉由單元主題講授,實務個案研究,行銷企劃提案,建構學生對行銷管理理論架構之理解,培養學生具備實際行動之知識技術與創意能力. |
Syllabus |
through the programmed unit lecturing and case study to build students' understanding about marketing theory, and to enhance students' practical knowledge, skill and creativity capabiility of marketing management. |