當期課號 |
2403 |
Course Number |
2403 |
授課教師 |
陳玉慧 |
Instructor |
CHEN,YU HUI |
中文課名 |
行銷管理 |
Course Name |
Marketing Management |
開課單位 |
資訊管理系(四日)二C |
Department |
|
修習別 |
選修 |
Required/Elective |
Elective |
學分數 |
3 |
Credits |
3 |
課程目標 |
本課程的教學目的在於使學生吸收相關的行銷管理的知識,並懂得理論之應用。本課程是所有相關之行銷課程之基礎,被視為未來許多進階之行銷相關課程之基石,在此課程中將儘量呈現在學術與實務上有關行銷問題之因果關係,以供學生之實務應用。 |
Objectives |
The goal of the course of Marketing Management is primarily that takes an exciting new direction in its quest to guide new marketing students down the intriguing, discovery-laden road to learning marketing . And we attempt to help students master the basic concepts and practices of modern marketing in an enjoyable and practical way . Achieving this goal involves a constant context for the best balance among the "three pillars" that support the text ---theories and concepts, practice and applications, and pedagogy. |
教材 |
Please check out http://www.cyut.edu.tw/~yltang |
Teaching Materials |
Please check out http://www.cyut.edu.tw/~yltang |
成績評量方式 |
Please check out http://www.cyut.edu.tw/~yltang |
Grading |
Please check out http://www.cyut.edu.tw/~yltang |
教師網頁 |
http://www.cyut.edu.tw/~yltang |
教學內容 |
Please check out http://www.cyut.edu.tw/~yltang |
Syllabus |
Please check out http://www.cyut.edu.tw/~yltang |