| 當期課號 |
2189 |
Course Number |
2189 |
| 授課教師 |
張玉雪 |
Instructor |
Chang,Yu Hsueh |
| 中文課名 |
幼教事業行銷與管理 |
Course Name |
Marking and Management for Early Childhood Education Business |
| 開課單位 |
幼兒保育系(四日)四A |
Department |
|
| 修習別 |
選修 |
Required/Elective |
Elective |
| 學分數 |
2 |
Credits |
2 |
| 課程目標 |
在教育行銷觀念的日受重視下，幼教事業如何運用行銷管理概念成為從事教保工作人員重要課題。本課程從行銷管理的基本概念和理論基礎，藉由市場調查以了解家長需求，進行幼教內外環境SWOT分析，研擬各種行銷策略組合，培養幼教事業行銷正確觀念與能力。 |
Objectives |
The concept of educational marketing has gained increased attention. How to apply marketing and management concepts has become an important subject for workers in early child care business. The course is aimed to study the concepts of marketing and management, to learn parents’ needs based on marketing survey research, to conduct SWOT analyses of child care organizations, to propose marketing strategies, and to cultivate correct concepts and abilities in marketing and management of early care and education industries. |
| 教材 |
教育行銷學 吳炳銅 冠學文化
學校經營與管理 蔡培村著 麗文文化出版
自編講義 |
Teaching Materials |
Education Marketing
自編講義 |
| 成績評量方式 |
平時成績20％ 期中報告40％ 期末考40％ |
Grading |
Class Performances 20%
bGroup reportroup 40% Final Exam 40% |
| 教師網頁 |
|
| 教學內容 |
1. 洞察幼教產業未來的優勢。 2. 識破、突破和過渡幼教產業行銷危機。 3. 幼教產業策略與行銷的關係。 4. 幼教產業行銷管理基礎行銷學。
5瞭解市場區隔的劃分與定位 6幼教產業行銷管理實戰指南篇。7幼教產業行銷管理策略 . |
Syllabus |
1. To look into the advantages of early childhood education business in the future.
2. To discover, to conquer and to transit the marketing crisis of early childhood education business.
3. Early childhood education business strategies and marketing relations.
4. Basic marketing of early childhood education business marketing management.
5. To know the market segment division and positioning.
6. The guide of practical early childhood education business marketing management.
7. The strategies of early childhood education business marketing management. |