課程目標 |
1.能探討統計分析方法在行銷研究上之應用 2.熟悉統計學理論基礎與統計實務應用 3.具備資料蒐集、統計整理與電腦分析能力 4.統計、數理基礎與電腦使用能力並應用在行銷、流通與連鎖企業管理領域 |
Objectives |
1.Understanding the concepts of statistics and applying them in marketing research. 2.Understanding the fundamentals and applications of statistics 3.To have the skills of collecting data, data extraction, and statistical analysis methods by computers. 5.To train students to have the basic skills of statistics, mathematics, and using computers and to apply the skills to marketing, distribution, and Chain Enterprises. |