| 教學內容 |
藉由分組指定或自選企劃實務專題，教導學生運用所學基礎理論如行銷學、管理學、市場調查與產業預測等，與活用相關企劃知識與技巧；透過課堂的國內外應時個案研習激發創意，訓練學生撰寫企畫案的邏輯性思考與能力；進而相互評估企劃案可行性，以強化對企業場域的實際認知，培養「last one mile」的職場即戰力。 |
Syllabus |
Firstly, students are empowered to establish the self-directed team to organize the semester research topics about marketing and logistic in this course. Next, they have to review the relative base theory, such as marketing, management science, marketing survey and industry forecast. The learners also need to take part in “logical thinking” and “creative stimuli” training for marketing planning by case study and real-in-world issues. Lastly, how to evaluate the feasibility of projects are proceeded in order to strengthen the field of practical business knowledge and to train "last one mile" of the workplace core competence. |