| 當期課號 |
1400 |
Course Number |
1400 |
| 授課教師 |
徐淑麗 |
Instructor |
HSU,SHU LI |
| 中文課名 |
餐旅業連鎖經營管理 |
Course Name |
Hospitality Industry Chain Management |
| 開課單位 |
休閒事業管理系(四日)四A |
Department |
|
| 修習別 |
選修 |
Required/Elective |
Elective |
| 學分數 |
2 |
Credits |
2 |
| 課程目標 |
1.講授連鎖餐飲業之概念,讓學生了解連鎖企業的發展與趨勢
2.經由個案分析與討論讓學生了解連鎖加盟的經營型態與行銷方式 |
Objectives |
1.Let students know the development and trend of multiple enterprises by giving lectures.
2.Let students know the management state and marketing strategies of multiple enterprises by case study analysis. |
| 教材 |
1.採互動式教學。2.藉由投影片與光碟解說。3.配合教材進度帶入實際案例解說。 |
Teaching Materials |
Case study and Discussion
Topic Lecturing
Oral approach |
| 成績評量方式 |
期中考:30%,期末考:30%,平常成績40%(平常小考,讀書心得:10 %,出勤:10%) |
Grading |
Mid terms: 30 %
Final: 30 %
Quiz: 40 % (participate;Discussion;response;attend) |
| 教師網頁 |
|
| 教學內容 |
讓學生熟悉旅館業之客務部組織與職責、訂房作業、櫃檯作業；房務部組織與職責、房務作業；後勤支援系統、工務與安全管理，及介紹國內各大飯店其營運管理之現況，以及發展趨勢為最終目標。並且幫助學生加強對其相關行業就業市場之工作特性、職掌及生涯規劃的認識。 |
Syllabus |
All hospitality services need professional communication acknowledge and skills to support the various functions in which are an integral part of their operations. In addition, this course explores reception skills, business communicaton, housekeeping service and applies it to the customers service and the hotel industry. |