| 當期課號 |
1397 |
Course Number |
1397 |
| 授課教師 |
陳人維 |
Instructor |
CHEN,JEN WEI |
| 中文課名 |
運動贊助與資金籌募 |
Course Name |
|
| 開課單位 |
休閒事業管理系(四日)四A |
Department |
|
| 修習別 |
選修 |
Required/Elective |
Elective |
| 學分數 |
2 |
Credits |
2 |
| 課程目標 |
1.使學生熟悉運動相關產業企劃案的寫作方式。
2.使學生具備開發客源與建立顧客關係的能力。
3.訓練學生具備執行運動行銷贊助與募款活動的能力。 |
Objectives |
1.So that students are familiar with sports-related industries of writing a business case.
2.To equip students with the development of the relationship between customers and the ability to set up customers.
3.Training students with the implementation of sponsorship and sports marketing fund-raising activities. |
| 教材 |
1.運動行銷(第二版)。作者: David K. Stotlar, 譯者:邱炳坤、王瓊霞。 出版社:五南出版社。ISBN：9789571144092
2.運動贊助。作者: David K. Stotlar, 譯者:邱炳坤、李建興、王瓊霞。出版社:
五南出版社。ISBN：9789571157474
3.教師自編授課講義 |
Teaching Materials |
1.Sports marketing. Author: David K. Stotlar. ISBN:9789571144092
2.Sports sponsorship.Author: David K. Stotlar. ISBN:9789571157474
3.Handout and syllabus from instructors. |
| 成績評量方式 |
1. 學習態度與出席率 20%
2. 期中考試 40%
3. 學期報告 40% |
Grading |
1. Attitude and attendance 20%
2. Midterm Examination 40%
3. Class paper 40% |
| 教師網頁 |
|
| 教學內容 |
1. 運動贊助專題講座
2. 運動贊助與資金籌募企劃實作 |
Syllabus |
1. Holding a forum for Sports sponsorship.
2. Practical training for creating a project for sports sponsorship and fund raising. |