| 當期課號 |
1388 |
Course Number |
1388 |
| 授課教師 |
陳人維 |
Instructor |
CHEN,JEN WEI |
| 中文課名 |
運動行銷與贊助 |
Course Name |
Sports marketing and sponsorship |
| 開課單位 |
休閒事業管理系(四日)三A |
Department |
|
| 修習別 |
必修 |
Required/Elective |
Required |
| 學分數 |
3 |
Credits |
3 |
| 課程目標 |
1.使學生熟悉運動相關產業企劃案的寫作方式。
2.使學生具備開發客源與建立顧客關係的能力。
3.訓練學生具備執行運動行銷贊助與募款活動的能力。 |
Objectives |
1.So that students are familiar with sports-related industries of writing a business case.
2.To equip students with the development of the relationship between customers and the ability to set up customers.
3.Training students with the implementation of sponsorship and sports marketing fund-raising activities. |
| 教材 |
1.運動行銷(第二版)。作者: David K. Stotlar, 譯者:邱炳坤、王瓊霞。 出版社:五南出版社。ISBN：9789571144092
2.運動贊助。作者: David K. Stotlar, 譯者:邱炳坤、李建興、王瓊霞。出版社:
五南出版社。ISBN：9789571157474
3.教師自編授課講義 |
Teaching Materials |
1.Sports marketing. Author: David K. Stotlar. ISBN:9789571144092
2.Sports sponsorship.Author: David K. Stotlar. ISBN:9789571157474
3.Handout and syllabus from instructors. |
| 成績評量方式 |
1. 學習態度與出席率 10%
2. 期中考試 30%
3. 學期報告 30%
4. 協同教學心得報告 30% |
Grading |
1. Attitude and attendance 10%
2. Midterm Examination 30%
3. Class paper 30%
4. Report of what you learned from coordination teaching. |
| 教師網頁 |
|
| 教學內容 |
1. 運動行銷與贊助專題講座
2. 運動場館服務學習實務經驗學習
3. 業界專家協同教學 |
Syllabus |
1. Holding a forum for Sports marketing and sponsorship.
2. To work coordination with the CEO of the integration sports company. |