朝陽科技大學 099學年度第2學期教學大綱
Consumer Behavior 消費者行為

當期課號 1225 Course Number 1225
授課教師 田靜婷 Instructor TIEN,CHING TING
中文課名 消費者行為 Course Name Consumer Behavior
開課單位 保險金融管理系(四日)二A Department  
修習別 選修 Required/Elective Elective
學分數 2 Credits 2
課程目標 1. 能瞭解消費者行為相關理論與知識。
2. 能應用消費者行為相關知識與分析技巧於行銷管理。
3. 培養專業的消費者行為管理的態度及分析行銷組合策略的客觀性決策方法。
4. 運用學生對「消費者行為」所產生的好奇感,加入個案討論,讓學生在好奇與實務中,瞭解所學實作涵意,以提升其學習成就動機。
Objectives 1. Able to understand consumer behavior theories and knowledge.
2. Able to apply consumer behavior knowledge and analysis skills in marketing management.
3. Having professional consumer behavior management attitudes and objectiveness decision methods of analysis of marketing combination strategies.
4. Adding case discussions in students’ curiosity on consumer behaviors to make students understand the meaning of practice and enhance the learning achievement motive.
教材 講授,小組討論 Teaching Materials Lecture, case study and
成績評量方式 期中考20%﹔期末考:30%﹔平時評量:50%(包括平時考試、出席狀況、發表或討論) Grading mid exam. 20%, Fin. exam. 30%,case and presentation 50%
教師網頁  
教學內容 「消費者行為」是有系統地對消費大眾,所表現的消費行為與態度等研究,主要包括購買決策相關的心理與具體行動。目的在瞭解消費者的獲取產品的活動、消費產品的活動,以及處置產品的活動。 Syllabus Cunsumer behavior is applied behavioral science. The desciplines have contributioned to understanding of micro concepts, and the related activities of acquired, cunsumed and responded.
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