| 當期課號 |
1159 |
Course Number |
1159 |
| 授課教師 |
徐惠萍 |
Instructor |
ＨSU,HUI PING |
| 中文課名 |
商用英文 |
Course Name |
Business English |
| 開課單位 |
企業管理系(四日)三C |
Department |
|
| 修習別 |
必修 |
Required/Elective |
Required |
| 學分數 |
3 |
Credits |
3 |
| 課程目標 |
在今日各種生意往來及商業場合除了中文外,英文已成為國際商務往來的共同語言.本課程之內容及目標如下:1.商用英文書信-幫助學習者在最短時間內寫出合適的商用書信.2.商用英文會話-在VCR實況中讓學習者有機會將自己投射在實際環境中以縮短書面文字與真實情境的認知差距 |
Objectives |
This course is designed to help the students quickly write the most important business letters used today and each unit is designed to lend itself to various activities/role plays where the students can bring their personal experience to the situation. Those videos are the perfect way to expose students to the interpersonal side of real business world. |
| 教材 |
Profile 2
John Naunton
Oxford |
Teaching Materials |
Profile 2
John Naunton
Oxford |
| 成績評量方式 |
平時成績50%:出席+課堂討論+作業+小考
期中考25%:商業情境對話編劇劇本
期末考25%:商業情境對話演練 |
Grading |
Class participation50%:
attendance+class discussion+assignment+quiz
Midterm 25%:business conversation drama script
Final 25%:business conversation roll-play drill |
| 教師網頁 |
|
| 教學內容 |
1. Communication
2. Careers
3. Employment
4. Import-Export
5. Marketing
6. Retail
7. Competition
8. Innovation
9. Money/Negotiation
10. Market research
11. Investment
12. Ethics |
Syllabus |
1. Communication
2. Careers
3. Employment
4. Import-Export
5. Marketing
6. Retail
7. Competition
8. Innovation
9. Money/Negotiation
10. Market research
11. Investment
12. Ethics |