當期課號 |
0390 |
Course Number |
0390 |
授課教師 |
黃村煜 |
Instructor |
HUANG,TSUN YU |
中文課名 |
商業活動與行銷實務 |
Course Name |
Commecial activity and marketing practice |
開課單位 |
校訂選修(日間部) |
Department |
|
修習別 |
選修 |
Required/Elective |
Elective |
學分數 |
2 |
Credits |
2 |
課程目標 |
以多層次傳銷產業為例,建立上課學生對商業活動型態應有的認識、瞭解基本概念與實務運作,為將來投入職場做準備。 |
Objectives |
By exploring the Multi-level Marketing industry, the students can study and establish the knowledge for commercial activity and understand business operation practice. |
教材 |
直銷經理的第一本書 |
Teaching Materials |
Making Millions in Direct Sales |
成績評量方式 |
期中考30% 期末考30% 平時考核40% |
Grading |
Midterm Exam:30% Final Exam:30% Attendance, Classroom Interaction:40% |
教師網頁 |
|
教學內容 |
1.商業活動概述 2.產業發展現況 3.產業發展遠景 4.傳銷法令介紹 5.行銷實務(一) 6.行銷實務(二) 7.顧客經營與服務(一) 8.顧客經營與服務(二) 9. 期中考 10.業務發展~開發 11.業務發展~教育訓練 12.業務發展~複製 13.業務發展~激勵 14.業務發展~領導 15.企業參訪 16.個案研究 17.個案研究 18.期末考 |
Syllabus |
1.Overview of commercial activities 2.Introduction to Multi-level Marketing industry 3.Perspective for Multi-level Marketing 4.Regulations to Multi-Level Sales 5.Marketing practices~I 6.Marketing practices~II 7.Customer Management & Services~I 8.Customer Management & Services~II 9.Midterm Exam 10.Essential activities for business development~ prospect 11.Essential activities for business development~ training 12.Essential activities for business development~replicate yourself 13.Essential activities for business development~motivation 14.Essential activities for business development~leadership 15.Business visit 16.Case study 17.Case study 18.Final Exam |