朝陽科技大學 099學年度第2學期教學大綱
Commecial activity and marketing practice 商業活動與行銷實務

當期課號 0390 Course Number 0390
授課教師 黃村煜 Instructor HUANG,TSUN YU
中文課名 商業活動與行銷實務 Course Name Commecial activity and marketing practice
開課單位 校訂選修(日間部) Department  
修習別 選修 Required/Elective Elective
學分數 2 Credits 2
課程目標 以多層次傳銷產業為例,建立上課學生對商業活動型態應有的認識、瞭解基本概念與實務運作,為將來投入職場做準備。 Objectives By exploring the Multi-level Marketing industry, the students can study and establish the knowledge for commercial activity and understand business operation practice.
教材 直銷經理的第一本書 Teaching Materials Making Millions in Direct Sales
成績評量方式 期中考30%
期末考30%
平時考核40%
Grading Midterm Exam:30%
Final Exam:30%
Attendance, Classroom Interaction:40%
教師網頁  
教學內容 1.商業活動概述
2.產業發展現況
3.產業發展遠景
4.傳銷法令介紹
5.行銷實務(一)
6.行銷實務(二)
7.顧客經營與服務(一)
8.顧客經營與服務(二)
9. 期中考
10.業務發展~開發
11.業務發展~教育訓練
12.業務發展~複製
13.業務發展~激勵
14.業務發展~領導
15.企業參訪
16.個案研究
17.個案研究
18.期末考
Syllabus 1.Overview of commercial activities
2.Introduction to Multi-level Marketing industry
3.Perspective for Multi-level Marketing
4.Regulations to Multi-Level Sales
5.Marketing practices~I
6.Marketing practices~II
7.Customer Management & Services~I
8.Customer Management & Services~II
9.Midterm Exam
10.Essential activities for business development~ prospect
11.Essential activities for business development~ training
12.Essential activities for business development~replicate yourself
13.Essential activities for business development~motivation
14.Essential activities for business development~leadership
15.Business visit
16.Case study
17.Case study
18.Final Exam
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