| 當期課號 |
7358 |
Course Number |
7358 |
| 授課教師 |
李延熹 |
Instructor |
LEE,YAN SHEI |
| 中文課名 |
公共關係溝通 |
Course Name |
The Communication for Public Relationship |
| 開課單位 |
應用外語系碩士班一A |
Department |
|
| 修習別 |
選修 |
Required/Elective |
Elective |
| 學分數 |
3 |
Credits |
3 |
| 課程目標 |
在當今二十一世紀元中，企業經營國際化、經貿交易全球化、全球運籌管理等己成為新的風潮，在這樣的經營環境下公共關係溝通變得不可或缺。本科教學課程希望藉由此類教育訓練課程學習商業溝通知識進而培育出優秀商業的公共關係溝通人才。 |
Objectives |
In 21century, the way of enterprises and the trading methods become the new fashion. In this circumstance, it is very important to get the knowledge of Business Public Relationship. This class will conduct the student to cultivate a terrific public business communicator. The business communication skills and public relationship will be our learning points. |
| 教材 |
Essentials of Negotiation (McGrawHill,2007)
Essential Manager's Manual (D.K) |
Teaching Materials |
Essentials of Negotiation (McGrawHill,2007)
Essential Manager's Manual (D.K.) |
| 成績評量方式 |
平時報告 50%
期末報告 50% |
Grading |
class report: 50%
final report: 50% |
| 教師網頁 |
|
| 教學內容 |
本課程研究溝通的本質 策略 計劃 協調 倫理與國際跨文化聯繫的相關理論與實務 且對於經理人一般所必須具備的知識做一詳實的探討 |
Syllabus |
This course offers negotiation-related essentials such as strategies, tactics, planning, communication, ethics, and cross-cultural negotiation both theoretically and practically. Besides, what a manager requires to become a well-trained leaders is thoroughly discussed and analyzed. |