| 當期課號 |
7115 |
Course Number |
7115 |
| 授課教師 |
安碧芸 |
Instructor |
AN,PI YUN |
| 中文課名 |
運動傳播媒體應用研究 |
Course Name |
Application of sports media |
| 開課單位 |
休閒事業管理系碩士班一A |
Department |
|
| 修習別 |
選修 |
Required/Elective |
Elective |
| 學分數 |
3 |
Credits |
3 |
| 課程目標 |
1.學習傳播相關理論、媒介、內容與閱聽眾等議題，並了解如何應用於運動領域
2.分析全球傳播媒體機構現況，以及其與跨國運動企業、國際運動組織之關係
3.了解傳播媒體對運動文化層面的影響 |
Objectives |
1. To acquire knowledge of communication theory and media-related issues, in order to apply in the field of sports.
2. To analyze the conditions of global media and relations among the contemporary media institutes, sports transnational corporations, as well as sports organizations.
3. To understand how the media affects sport culture. |
| 教材 |
1.王宗吉（譯）（2000）。運動社會學。台北：. 洪葉。（Nixon II, H. L. & Frey, J. H.,. 1996）.
2. 運動傳播相關文獻 |
Teaching Materials |
1. Nixon, H. L., & Frey, J. H. (1996). A sociology of sport. CA.: Wadsworth Pub.
2. Qualitative and quantitative research articles related to sport communication |
| 成績評量方式 |
出席與課堂參與 10%
文獻導讀15% x 2=30%
期末報告 50%
讀書心得 10% |
Grading |
Class Participation and Attendance 10%
Guided Reading 30%
Final Project 50%
Reading Report 10% |
| 教師網頁 |
|
| 教學內容 |
1.傳播相關理論、媒介、內容與閱聽眾等議
題
2.全球傳播媒體機構現況及與跨國運動企
業、國際運動組織的關聯性
3.大眾傳播媒體對運動文化層面的影響 |
Syllabus |
1. Topics of communication theories,
mass media and the audience.
2. The relationship between
international sports organizations,
global media companies, and
international sporting goods
industries.
3. Sport, culture and the media |