當期課號 |
2060 |
Course Number |
2060 |
授課教師 |
胡美芳 |
Instructor |
HU,MEI FANG |
中文課名 |
創意思考 |
Course Name |
Creative Thinking |
開課單位 |
傳播藝術系(四日)二B |
Department |
|
修習別 |
選修 |
Required/Elective |
Elective |
學分數 |
2 |
Credits |
2 |
課程目標 |
教學目標: 1.了解創意本質(知識) 2.學習如何發想創意(技能) 3.鍛鍊嚴謹的思考過程(態度) 4.學習如何放鬆思考(其他) |
Objectives |
1. Understand the nature of creativity (knowledge) 2. Learn skills to develop creativity (skills) 3. Reflect on thought processes by rigorous training (development) 4. Learn how to relax and focus (other) |
教材 |
1.101 Activities For Teaching 1.Creativity And Problem Solving-- by Arthur Van Gundy 2.Techniques for Creative Thinking--by Robert Harris |
Teaching Materials |
1.101 Activities For Teaching 1.Creativity And Problem Solving-- by Arthur Van Gundy 2.Techniques for Creative Thinking--by Robert Harris |
成績評量方式 |
每週課堂作業 40% 期中報告 20% 期末成果 40% |
Grading |
Class assignment 40% midterm presentation 20% Final work 40% |
教師網頁 |
|
教學內容 |
操練多種思考訓練方法,培養創意的思考與生活習慣,學習如何將之運用在生活與廣告企劃上的發想,改造自己成為一個具有創意思考與企劃的人。 |
Syllabus |
Practice creative thinking methods to enhamce one's creativity and strategic thinking in advertising and marketing planning. |