| 當期課號 |
1468 |
Course Number |
1468 |
| 授課教師 |
柯俊禎 |
Instructor |
KO,JIM CHEN |
| 中文課名 |
金融服務創新管理 |
Course Name |
Innovation Management for Financial Service |
| 開課單位 |
行銷與流通管理系(四日)三A |
Department |
|
| 修習別 |
選修 |
Required/Elective |
Elective |
| 學分數 |
3 |
Credits |
3 |
| 課程目標 |
藉由金融業、金融服務創新案例，探討各種行銷服務於金融業管理實務運用，以群體討論，個案研究達到活學活用之教學目標。 |
Objectives |
Through the case studies of Innovation Management for Financial Service, Let the students discuss about the practical application in financial services industry. Also, with teaching in Group studies and case studies reach the teaching objective for practical application. |
| 教材 |
1.課堂講授
2.個案研討
3.期末報告 |
Teaching Materials |
1.Class talks
2.Case study
3.Final report |
| 成績評量方式 |
1.期中考 30%
2.期末考 40%
3.期末報告/上課表現 30% |
Grading |
1.Middle term exam. 30%
2.Final exam. 40%
3.Class performance 30% |
| 教師網頁 |
|
| 教學內容 |
1.以管理的觀點探討行銷管理的意義/目的/內容。
2.透過案例講解達到行銷管理理論與實務之融會貫通。
3.藉由群體討論、個案研究，達到活學、活用的目標。 |
Syllabus |
1.To discuss the meaning, goals and content of marketing by managerial opinions.
2.To achieve a global view of marketing by local and foreign cases explanation.
3.Through group discussion and case study to realize the class objectives as above. |