| 當期課號 | 1458 | Course Number | 1458 |
|---|---|---|---|
| 授課教師 | 李冠穎 | Instructor | LEE,KUAN YIN |
| 中文課名 | 零售管理 | Course Name | Retailing Management |
| 開課單位 | 行銷與流通管理系(四日)二A | Department | |
| 修習別 | 選修 | Required/Elective | Elective |
| 學分數 | 3 | Credits | 3 |
| 課程目標 | 本課程主要學習台灣零售業的經營環境、現況及未來發展，並以知識經濟的網路零售實作之Joomla架站為輔，讓學生得以實際學習零售管理理論與經營模式，並以實體與虛擬經營之個案學習，提升學生理論知識與實務模擬經驗的學習效果。 | Objectives | This curriculum mainly learns managerial environment, current conditions and future development of the Taiwan retailing industry. It is assisted with the retailing practice network way of knowledge-based economy to make actually of the Joomla website. That can let the student learn to retail management theories and business model physically, and learn by the individual case study of the entity and the virtual management. Therefore, it would promote the learning result that student's theories knowledge and actual situation imitate experience. |
| 教材 | 1.Retailing Management, Levy Weitz,six edition, 2009 零售管理，許英傑、黃慧玲，第七版，2009 |
Teaching Materials | 1.Retailing Management, Levy Weitz,six edition, 2009 零售管理，許英傑、黃慧玲，第七版，2009 |
| 成績評量方式 | 小組個案報告與討論(20%) 期中考(20%) 期末考(20%) 出缺席(15%) 期末報告(25%) |
Grading | Group case report and discussion (20%) Mid-term (20%) Final Exam (20%) Attendance (15%) Final report (25%) |
| 教師網頁 | http://lms.ctl.cyut.edu.tw/blog.php?user=2009086&f=portfolio | ||
| 教學內容 | 上課內容分四大部份 1、零售通論 2、零售策略 3、商品管理 4、商店管理 |
Syllabus | 1. The world of retailing 2. Retailing strategy 3. Merchandise management 4. store management |