| 當期課號 |
1455 |
Course Number |
1455 |
| 授課教師 |
陳文國 |
Instructor |
CHEN,WEN KUO |
| 中文課名 |
進階企業應用軟體 |
Course Name |
Advanced Business Software Application |
| 開課單位 |
行銷與流通管理系(四日)二A |
Department |
|
| 修習別 |
選修 |
Required/Elective |
Elective |
| 學分數 |
3 |
Credits |
3 |
| 課程目標 |
本課程強調從實作中學習，課程內容包括Excel、Powerpoint、Frontpage與Photoimpact等軟體應用，透過本課程的學習，學生將學會：1.具備有設計問卷並解釋問卷結果能力；2.規劃、設計網頁；3.具備專業簡報形式與能力。 |
Objectives |
This is a course emphasizing on learning by doing. As an advanced course of computer packages, this course includes Excel, Powerpoint, Frontpage and Photoimpact. Upon completion of the course, the students will: 1. Have hands-on knowledge in designing survey and explain the result.2. Be able to plan, design, and develop Web sites. 3. Present work in a professional manner. |
| 教材 |
1 教師自編教材
2.SPSS書籍 |
Teaching Materials |
1.Lecture’s notes
2.SPSS |
| 成績評量方式 |
1. 出席率 10%
2. 上課參與度 10%
3. 期中報告 20%
4. 期末報告 60%
(電子商務平台或智慧型商店應用企劃) |
Grading |
1. Attendance
2. Participation and Discussion
3. Mid-study
4. Final Group Project |
| 教師網頁 |
|
| 教學內容 |
本門課主要教授兩部份
1. 介紹與操作本系現有的資訊系統與設備，如流通大師、零售專家、DMS系統、電子商務平台、智慧型商店與CRM系統。
2. 統計問卷設計、資料分析與結果解釋 |
Syllabus |
The course has to introduce two parts:
1. To introduce systems in the MLM, included Logistic Master, Retail Exert, DMS system, EC platform, CRM system.
2. To introduce survey procedures, included questionnaire design, data analysis, and explanation of results |