朝陽科技大學 099學年度第1學期教學大綱
Business Ethics and Social Responsibility 企業倫理與社會責任

當期課號 1444 Course Number 1444
授課教師 王健良 Instructor WANG,CHIEN LAING
中文課名 企業倫理與社會責任 Course Name Business Ethics and Social Responsibility
開課單位 行銷與流通管理系(四日)一A Department  
修習別 選修 Required/Elective Elective
學分數 3 Credits 3
課程目標 本課程主要在提供同學建立企業倫理道德的基本概念、學習企業倫理的議題應用、進而在日後進入社會服務成為企業經理人或企業經營者之後,能夠發展實踐;幫助台灣企業的經營者與經理人,認識及瞭解CSR的重要性和世界潮流,同時掌握落實CSR的步驟,與國際潮流接軌、贏得商機,並獲得尊重,進而能夠傳承永續,真正做到個人、企業、社會、環境都能互利不悖的共存共榮、共好境界。 Objectives The main objective of this course is to provide students with basic concept of business ethics establishment which is then to apply into business ethics subjects. Students will be able to develop and practice the knowledge when they enter the society and serve as managers or business operators in the future. Besides, this course prepares the students with the capability in assisting the operators and mangers in Taiwan enterprises to recognize and understand the importance of CSR as well as the world trend. The knowledge and CSP practices connect enterprises with the international trend for more business opportunities. Enterprises with advantages are then gain reputation and lead to sustainable management. All these realize the harmonious and mutually beneficial coexistence which interconnects individuals, enterprise, society, and environment.
教材 企業倫理—倫理決策訂定與案例
O.C.Ferrell John Freaedrich Linda Ferrell著.黎正中譯 華泰文化
Teaching Materials Business Ethics--Ethical Decision Making And Cases
O.C.Ferrell John Freaedrich Linda Ferrell
成績評量方式 期中考30% 期末考40% 平時成績30% Grading The mid-term exam 30%
The final exam 40%
Performance 30%
教師網頁  
教學內容 1. 企業倫理之定義與危機
2. 企業倫理之發展過程
3. 企業倫理之全球化
4. 企業倫理之績效角色與對企業關係人影響
5. 利害關係人在企業倫理中之角色
6. 社會責任與獲利力之關係
7. 社會責任與倫理
8. 公司治理與推行利害關係人關係
9. 期中考
10.企業倫理之議題與困境
11.企業倫理之制度化
12.倫理決策訂定與倫理領導
13.道德哲學與價值 (個人因素)
14.倫理文化之角色與關係(組織因素 )
15.有效用倫理計劃之發展
16.實施與稽核倫理計畫
17.全球經濟下之企業倫理
18.期末考
Syllabus 1.Definition of the business ethics
and crisis
2.Process of the business ethics and
crisis
3.Globalization of the business ethics
4.Performance role of the business
ethics and influence on the
businessman
5.Roles of the interest party in
business ethics
6.Relationship between social
responsibility and benefits
7.Social responsibility and ethics
8.Relationship between the company
government and the interest party
9.The mid-term exam
10.Issue of the business ethics and
the plight
11.Institutionalization of the
business ethics
12.Establishment of the ethical
decision and ethical leadership
13.Moral philosophy and value (
individual efforts)
14.Roles of ethical culture and
relationship ( organization
efforts )
15.Development of the effective
ethical plan
16.Realization and inspection of the
moral plan
17.Business ethics in the global
economy
18.The final exam
尊重智慧財產權,請勿非法影印。