| 當期課號 |
1442 |
Course Number |
1442 |
| 授課教師 |
王惠正 |
Instructor |
WANG,HUI CHENG |
| 中文課名 |
資料收集與軟體應用 |
Course Name |
Data collection and software application |
| 開課單位 |
行銷與流通管理系(四日)一A |
Department |
|
| 修習別 |
必修 |
Required/Elective |
Required |
| 學分數 |
3 |
Credits |
3 |
| 課程目標 |
本課程主要讓學生在行銷與流通管理領域的商業模式環境中，學習如何收集與應用學術與產業資料庫、重要圖書館藏、期刊搜尋以及相關資料資源，也從基礎商業軟體的實例演練與進階商業軟體的認識學習且以考取TQC EXCEL 2007 專業級證照為目標。 |
Objectives |
This curriculum mainly makes the student experience marketing and logistics business model environment of managing the realm and learn how to collect and take advantage of academic and industrial database, important library hide and journal resources. Students learn from the solid example of business software practice and advanced business
software of understanding learning and aim to get TQC Excel 2007 licence of level 3. |
| 教材 |
教科書：
1.授課教師整理之資料
2.中華民國電腦技能基金會，EXCEL 2007實力養成暨評量，碁峰資訊
參考教科書：
1.中華民國電腦技能基金會 策劃/ 楊明玉編著，EXCEL 2007實力養成暨評量解題秘笈，碁峰資訊 |
Teaching Materials |
Textbooks:
1. the teacher's teaching materials
2. Excel 2007, 碁峰資訊
Reference books:
1. EXCEL 2007 (knack), 碁峰資訊 |
| 成績評量方式 |
1. 出席率 10%
2. 上課參與度 10%
3. 期中報告 30%
4. 期末考試(Excel) 50%。若於期末考試前通過TQC-EXCEL 2007專業級證照，可不參加期末考試。
加分
若學期末前通過
1. TQC-EXCEL 實用級證照 5%
2. TQC-EXCEL 進階級證照 10%
3. TQC-EXCEL 專業級證照 15% |
Grading |
1. participation 10%
2. in-class discussion 10%
3. midterm paper proposal 30%
4. final exam 50%
(When you get the TQC Excel 2007 license of level 3, you pass the final exam.)
BONUS:
When you get the TQC Excel license, you get 5% (Level 1),10% (Level 2), or 15% (Level 3) EXTRA bonus scores. |
| 教師網頁 |
|
| 教學內容 |
在現今競爭激烈的市場環境中，良好的決策能使企業具有競爭優勢，而決策品質有賴於精確的資訊。本課程將介紹幾種取得資訊的途徑，並希望同學能透過excel 2007軟體的應用去管理與解釋所收集的資訊。 |
Syllabus |
Nowadays in keen- competition market environment, making a good decision is an important way to get more competitiveness advantage than other competitors. The good decision-making depends on the precise information. This course will introduce a few skills, methods for data collection and apply excel 2007 software to manage and interpret data. |