| 當期課號 | 1413 | Course Number | 1413 |
|---|---|---|---|
| 授課教師 | 賴明德 | Instructor | LAI,MING TE |
| 中文課名 | 休閒事業行銷企劃實務 | Course Name | leisure industry and the programmed unit lecturing |
| 開課單位 | 休閒事業管理系(四日)四A | Department | |
| 修習別 | 必修 | Required/Elective | Required |
| 學分數 | 3 | Credits | 3 |
| 課程目標 | 藉由休閒產業行銷企劃實務個案介紹，單元主題講授，企劃提案報告建構學生對行銷企劃內涵架構之理解,培養學生日後於休閒相關產業任職時，具備行銷企劃實際作業應有的知識、技術與能力. | Objectives | Through the introduction of case study in leisure industry and the programmed unit lecturing, this course aims to enhance students' practical knowledge, skill and ability about marketing theory and practice in Leisure industry. |
| 教材 | 單元講授(自編教材) 個案研討(參考休閒產業相關活動.自編教材) 行銷企劃提案(參考行銷活動企劃叢書) |
Teaching Materials | lecturing case study marketing plan proposal |
| 成績評量方式 | 出席狀況:10% 上課表現:20% 單元主題個案報告: 30% 行銷企劃提案:40% |
Grading | attendance:10% discussion involvement:20% unit presentation : 30% marketing plan proposal : 40% |
| 教師網頁 | http://www.cyut.edu.tw/~yiling | ||
| 教學內容 | 藉由單元主題講授,實務個案研究,行銷企劃提案,建構學生對行銷管理理論架構之理解,培養學生具備實際行動之知識技術與能力. | Syllabus | through the programmed unit lecturing and case study to build students' understanding about marketing theory, and to enhance students' practical knowledge, skill and ability of marketing management. |