當期課號 |
1410 |
Course Number |
1410 |
授課教師 |
徐淑麗 |
Instructor |
HSU,SHU LI |
中文課名 |
民宿與渡假村經營管理 |
Course Name |
Family Inn and Holiday Village management |
開課單位 |
休閒事業管理系(四日)三B |
Department |
|
修習別 |
選修 |
Required/Elective |
Elective |
學分數 |
2 |
Credits |
2 |
課程目標 |
1. 了解民宿與渡假村相關知識 2. 瞭解民宿與渡假村管理辦法 3. 瞭解民宿與渡假村之經營管理技能 4. 瞭解網路行銷 |
Objectives |
1. Minshuku understanding and knowledge Resort 2. Minshuku understanding and Resort Management 3. Minshuku and resorts understand the operation and management skills 4. Understanding of Internet Marketing |
教材 |
1.採互動式教學。2.藉由投影片與光碟解說。3.配合教材進度帶入實際案例解說。 |
Teaching Materials |
Case study and Discussion Topic Lecturing Oral approach |
成績評量方式 |
期中考:30%,期末考:30%,平常成績40%(學習精神) |
Grading |
Mid terms: 30 % Final: 30 % Quiz: 40 % (participate;Discussion;response;attend) |
教師網頁 |
|
教學內容 |
世界各國民宿的發展 中國大陸農家樂 台灣民宿發展 民宿投資的可行性 民宿的行銷策略 民宿的顧客滿意度 民宿的經營理念 民宿與社區發展 台灣民宿個案研究 民宿與生活哲學民宿管理辦 法 |
Syllabus |
The world different country different family inn The family inn in Mainland China The Family Inn in Taiwan How to management a family inn The family inn sales and marketing The family inn customer satisfaction Taiwan family inn case study The government laws and regulations in family inn |