| 當期課號 |
1170 |
Course Number |
1170 |
| 授課教師 |
胡天鐘 |
Instructor |
HWU,TIAN JONG |
| 中文課名 |
電子商務與網路行銷 |
Course Name |
E-commerce and Internet marketing |
| 開課單位 |
企業管理系(四日)四A |
Department |
|
| 修習別 |
選修 |
Required/Elective |
Elective |
| 學分數 |
3 |
Credits |
3 |
| 課程目標 |
電子商務課程目標將介紹給學生在理論與實務可應用於商業上與網際網路，它將介紹電子商務的基礎知識與架構，修課學生對於下列議題有所了解：
1.了解電子商務的基本概念與全面輪廓；
2.了解電子商務的技術面，包括電子商務的軟體、交易安全機制與金流支付系統；
3.了解電子商務的策略面，包括品牌策略、客戶關切管理、購物服務、電子資料交換、供應鍊管理、虛擬商務(無店鋪管理)和入口網站等。 |
Objectives |
The course’s object of Electronic Commerce (EC) introduces students to both the theory and practice of doing business over the Internet and World Wide Web. It will provide an introduction to Electronic Commerce and the elements of its infrastructure in class. The students will be offered as follows:
1.Understanding the basic concepts and overview of electronic commerce.
2.Understanding the technologies of electronic commerce, including electronic commerce software, electronic commerce security issues, and electronic payment systems.
3.Understanding business strategies for electronic commerce, including branding, customer relationship management, purchasing, electronic data interchange, supply-chain management, auction sites, virtual communities, and Web portals. |
| 教材 |
電子商務相關書籍 |
Teaching Materials |
Electronic commerce related books |
| 成績評量方式 |
期中考(25%)
期末考(25%)
平常成績(含小考、專題及學習情況)(50%) |
Grading |
Midterm exam(25%)
Final exam(25%)
Ordinary result (including quiz, topic and study situation)(25%) |
| 教師網頁 |
|
| 教學內容 |
1.電子商務導論與實例說明
2.電子商務之整體環境
3.電子金融(含電子銀行、網路銀行和電子支付系統)與網路安全
4.電子商店規劃與設計(含網頁設計)
5.電子商務評估與網路行銷
6.電子商務與供應鏈管理(SCM)(含銷售鏈管理)
7.電子商務與企業資源管理(ERP)
8.電子商務與客戶關係管理(CRM)
9.電子商務相關的法律議題與未來展望 |
Syllabus |
1.Introduction to Electronic Commerce and cases study
2.Whole of environment electronic commerce
3.Electronic finance (including Electronic bank, network bank and electronic payment system) and network security
4.Electronic store plan and design (including homepage design)
5.Electronic commerce and the supply chain manage (SCM) (including sales chain management)
6.Electronic commerce and enterprise resource management (ERP)
7.Electronic commerce and the customer relations manage (CRM)
8.The electronic commerce related law subject and the future will forecast |