朝陽科技大學 099學年度第1學期教學大綱
Investment 投資學

當期課號 1148 Course Number 1148
授課教師 李宗政 Instructor LEE,CHUNG CHENG
中文課名 投資學 Course Name Investment
開課單位 企業管理系(四日)三A Department  
修習別 選修 Required/Elective Elective
學分數 3 Credits 3
課程目標 二十一世紀的今天,投資學是一門愈來愈重要的學科,其基礎概念不僅深入一般投資行為中,還引導企業指向科學管理之途.本課程旨在介紹投資學基本學理及其實務概況,並酌予加入一些市場實例之探討,俾使同學培養專業投資知識之餘,還能提升學習興趣. Objectives In has been a decade of rapid and profound change in the investments industry. The basic principles remain important not only for individual investor but also for corporate finance. This course makes efforts to link theory to practice and will introduce the students to the current issues of concern.
教材 Burton G. Malkiel,
A Random Walk Down Wall Street: The Time-Tested Strategy for Successful Investing
Teaching Materials Burton G. Malkiel,
A Random Walk Down Wall Street: The Time-Tested Strategy for Successful Investing
成績評量方式 Problem sets and Projects: 40%
Final exam: 40%
Class Participation: 30%
Grading Problem sets and Projects: 40%
Final exam: 40%
Class Participation: 30%
教師網頁  
教學內容 以單元之方式,依序介紹投資學之重要概念及基本理論,輔以台灣之實證研究或應用實例,期能經由紮實之訓練,為同學謀職或進修奠下良好之財務管理學基礎。
  本課程包含四大範疇:
1. 股票與其價值
2. 專家與贏家
3. 學習新投資技術
4. 誰都可以是理財高手

透過本課程的學習,瞭解制定投資決策分析的相關知識與過程,以裨益於企業或個人理財之資訊獲取或相關投資管理決策。
Wk1 第一章「盤石」及「空中樓閣」
wk2 第二章 瘋狂的群眾
wk3 第三章 六○到九○年代的股票價格
wk4 第四章 最大的泡沫:網際網路
wk5 第五章 分析股市的兩種工具
wk6 第六章 「技術分析」與隨機漫步理論
wk7 第七章 「基本分析」能幫助你多少?
wk8 第八章 現代投資組合理論
wk9 第九章 承擔風險以提高報酬
wk10 第十一章 對隨機漫步理論的攻擊:市場可預測嗎?
wk11 第十二章 個人理財的十項演練
wk12 第十三章 衡量股票及債券的報酬
wk13 第十四章 做好人生四季的投資規畫
wk14 第十五章 人生各階段的三個投資策略
wk15-18 個案研討
Syllabus The “castle in the air” theory basically says that you should invest in response to what the crowds are doing and that you can make more money by riding the waves of people who are either following trends or trying to invest based on a firm foundation. Which one is right? The truth is that they both are, but at different times. There were lots of financial “crazes” throughout history, since the “Tulip-mania” to the “Dot-com boom”. However, there is no memory in the Wall Street and one’s capacity for risk-bearing depends only upon ones’ age and ability to earn income from non-investment sources. Thus, just mention about the basic viewpoint of this book: Through the past 30 years, more than two-thirds of professional portfolio managers have been outperformed by the unmanaged S&P 500 index.
This course may include as follow:
1.Stocks and their value
2.How the pros play and the biggest game in the town
3.The new investment technology
4..A practical guide for random walkers and other investors

The objective of this course is to provide the conceptual framework of investment decision-analysis process for students.
The Course schedule is as follows:
Week 1: Chapter 1. Firm Foundations and Castles in the Air
Week 2: Chapter 2. The Madness of Crowds
Week 3: Chapter 3. Stock Valuation from the Sixties through the Nineties
Week 4: Chapter 4. The Biggest Bubble of All: Surfing on the Internet
Week 5: Chapter 5. Technical and Fundamental Analysis
Week 6: Chapter 6. Technical Analysis and the Random-Walk Theory
Week 7: Chapter 7. How Good Is Fundamental Analysis?
Week 8: Chapter 8. A New Walking Shoe: Modern Portfolio Theory
Week 9: Chapter 9. Reaping Reward by Increasing Risk
Week 10: Chapter 11. Potshots at the Efficient-Market Theory and Why They Miss
Week 11: Chapter 12. A Fitness Manual for Random Walkers
Week 12: Chapter 13. Handicapping the Financial Race: A Primer in Understanding and Projecting Returns from Stocks and Bonds
Week 13: Chapter 14. A Life-Cycle Guide to Investing
Week 14: Chapter 15. Three Giant Steps Down Wall Street
Week 15-Week18: The Projects Discussions and Case Study
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