朝陽科技大學 099學年度第1學期教學大綱
Introduction to Business 企業概論

當期課號 1123 Course Number 1123
授課教師 葛維鈞 Instructor KO,WEI CHUN
中文課名 企業概論 Course Name Introduction to Business
開課單位 企業管理系(四日)一C Department  
修習別 必修 Required/Elective Required
學分數 3 Credits 3
課程目標 1. 具備完整的企業基礎知識,2. 瞭解管理學基本理論、技術與實務,3.知道管理理論與技術在企業各部門之應用,以便有能力進一步學習各種企業功能別的管理課程。i.e.,企管馬步好,五管開通早。 主要內容:1. 企業類型,2. 企業各職能部門之運作與管理,3. 規劃、組織、用人、領導與控制之管理理論與技術。 Objectives The objective of this course is to help students to build a fundation of basic knowledge about business and management. Topics include types of businesses, system concept, bisiness functions, and major management theories.
教材 吳淑華譯:企業概論,第七版,2010,華泰 Teaching Materials Ebert, R. J. & R. W. Griffin, Business Essensials, 2010, Prentice Hall
成績評量方式 出 席  10%
期中考  35%
期末考  55%
Grading Participation 10%
Mid-Term 35%
Final Exam 55%
教師網頁  
教學內容 認識企業環境;履行式會倫理與社會道德;企業精神、創業與企業所有權;瞭解企業的全球環境;管理企業;組織企業;作業管理與品質;員工行為與激勵;領導與決策制定;管理人力資源及勞工關係;行銷程序與消費者行為;定價、配銷與促銷產品;企業資訊科技;會計師的角色與會計資訊;貨幣與銀行制度 Syllabus The U. S. Business Environment; Business Ethics and Social Responsibility; Entrepreneurship, New Ventures, and Business Ownership; The Global Context of Business; Business Management; Organizing the Business; Operations Management and Quality; Employee Behavior and Motivation; Leadership and decision-making; Human Resource Management and Labor Relations; Marketing Processes and Consumer Behavior; Pricing, Distributing and Promoting Products; Information Technology for Business; The Role of Accountants and Accounting Information; Money and Banking
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