當期課號 |
1123 |
Course Number |
1123 |
授課教師 |
葛維鈞 |
Instructor |
KO,WEI CHUN |
中文課名 |
企業概論 |
Course Name |
Introduction to Business |
開課單位 |
企業管理系(四日)一C |
Department |
|
修習別 |
必修 |
Required/Elective |
Required |
學分數 |
3 |
Credits |
3 |
課程目標 |
1. 具備完整的企業基礎知識,2. 瞭解管理學基本理論、技術與實務,3.知道管理理論與技術在企業各部門之應用,以便有能力進一步學習各種企業功能別的管理課程。i.e.,企管馬步好,五管開通早。 主要內容:1. 企業類型,2. 企業各職能部門之運作與管理,3. 規劃、組織、用人、領導與控制之管理理論與技術。 |
Objectives |
The objective of this course is to help students to build a fundation of basic knowledge about business and management. Topics include types of businesses, system concept, bisiness functions, and major management theories. |
教材 |
吳淑華譯:企業概論,第七版,2010,華泰 |
Teaching Materials |
Ebert, R. J. & R. W. Griffin, Business Essensials, 2010, Prentice Hall |
成績評量方式 |
出 席 10% 期中考 35% 期末考 55% |
Grading |
Participation 10% Mid-Term 35% Final Exam 55% |
教師網頁 |
|
教學內容 |
認識企業環境;履行式會倫理與社會道德;企業精神、創業與企業所有權;瞭解企業的全球環境;管理企業;組織企業;作業管理與品質;員工行為與激勵;領導與決策制定;管理人力資源及勞工關係;行銷程序與消費者行為;定價、配銷與促銷產品;企業資訊科技;會計師的角色與會計資訊;貨幣與銀行制度 |
Syllabus |
The U. S. Business Environment; Business Ethics and Social Responsibility; Entrepreneurship, New Ventures, and Business Ownership; The Global Context of Business; Business Management; Organizing the Business; Operations Management and Quality; Employee Behavior and Motivation; Leadership and decision-making; Human Resource Management and Labor Relations; Marketing Processes and Consumer Behavior; Pricing, Distributing and Promoting Products; Information Technology for Business; The Role of Accountants and Accounting Information; Money and Banking |