當期課號 |
0167 |
Course Number |
0167 |
授課教師 |
劉福田 |
Instructor |
LIOU,FU TIAN |
中文課名 |
企劃寫作 |
Course Name |
Proposal Writing and Presentation for Media |
開課單位 |
中文寫作課群(日) |
Department |
|
修習別 |
選擇必修 |
Required/Elective |
Topics in Chinese Writing |
學分數 |
2 |
Credits |
2 |
課程目標 |
如果商場是戰場,企劃就是作戰指揮中心,如果商場是田徑場,企劃是就是十項全能的競技。因為企劃寫作是結合資訊、知識、智慧、執行力的思想與行動的藝術,它需要大量消耗心智、體力,必須不斷地補強充電。因此。修課學生必須是一個全方位的知識份子,也是一個探險旅行者,更是了解市場走向,客戶需要的心理學家。同時,也應是運動愛好者。 企劃寫作不簡單,但很好玩,如何?放馬過來!一齊構築夢想,展現魅力吧! |
Objectives |
If business is like battle field, proposals are the command center of the battle. Because writing proposals is a combination of information, knowledge, wisdom, and execution, it needs a lot of mind and physical powers. The student taking this course will become a full intellect, understand the customers' psychological demands and grasp the market trends. |
教材 |
黃俊郎之應用文 |
Teaching Materials |
applied writing of Hwang jun-lang |
成績評量方式 |
期中考30 期末報告40 平時成績30 |
Grading |
It is mid-term to test 30 Term paper 40 Score of the peacetime 30 |
教師網頁 |
|
教學內容 |
整體以企劃書為主軸 將全班分組組成規劃小組 將契約、廣告等運用文書融入其中 |
Syllabus |
t is whole to regard making the scheme the book as the principal axis Divide into the whole class to set to constitute the group of the programming |