| 當期課號 |
7503 |
Course Number |
7503 |
| 授課教師 |
徐茂練 |
Instructor |
SHYU,MAW LIANN |
| 中文課名 |
產品策略與行銷 |
Course Name |
Product Startegy and Marketing |
| 開課單位 |
木工機器產業研發碩士專班(碩春)一A |
Department |
|
| 修習別 |
選修 |
Required/Elective |
Elective |
| 學分數 |
3 |
Credits |
3 |
| 課程目標 |
|
Objectives |
|
| 教材 |
1. 商品化導論：自編講義
2. 產品策略與行銷相關論文至少三篇 |
Teaching Materials |
The concepts of product commercialization
At least 3 Literatures. |
| 成績評量方式 |
課堂與個案討論 30% 文獻閱讀報告30% 期末報告 40% |
Grading |
class discussion 30% Literature Review 30% Final Report 40% |
| 教師網頁 |
|
| 教學內容 |
本課程的目的是從策略規劃及行銷管理的原理了解策略面的產品策略與市場定位，以及行動方案面的行銷組合，據以擬定有效的行銷規劃，提升行銷的效能與效率。本課程的內容包含產品與策略規劃流程、行銷方案的擬定、與行銷之文獻與個案等。 |
Syllabus |
The purpose of this course is to understand the principles of strategy planning and marketing management. Furthermore, the students can prepare an effective marketing planning, so that the organization can enhance its competitiveness. The contents of this course include product and market strategy, marketing action plan, and related cases and literatures. |