| 當期課號 |
7104 |
Course Number |
7104 |
| 授課教師 |
陳宗玄 |
Instructor |
CHEN,TZONG SHYUAN |
| 中文課名 |
節慶活動管理 |
Course Name |
Festival and Activity Management |
| 開課單位 |
休閒事業管理系碩士班一A |
Department |
|
| 修習別 |
選修 |
Required/Elective |
Elective |
| 學分數 |
3 |
Credits |
3 |
| 課程目標 |
本課程將以節慶錄影帶觀賞方式介紹台灣與國內、外之主要慶典之歷史由來、及傳統活動。本門課亦將介紹如何籌畫、宣傳廣告、辦理、管理、評估方法、及申請活動企劃書撰寫等方法,期末報告內容為活動事前企劃書及事後評估。 |
Objectives |
This class will describe the history, the tradition, and the activities of the holidays in Taiwan and the other countries.It also study how to plan and to manage the festivals and specual events. |
| 教材 |
李君如、游瑛妙譯，節慶與活動管理，前程文化，2009. |
Teaching Materials |
Allen,O'Toole,Harris&McDonnell,Fe3stival & Special Event Management',2008. |
| 成績評量方式 |
平常成績 40%
期末報告 30%
書面報告 30% |
Grading |
Common 40%
Term report 30%
Term paper 30% |
| 教師網頁 |
|
| 教學內容 |
節慶活動意涵
節慶活動規劃
活動執行與評估 |
Syllabus |
Definition of festival and special event
Festival and special event planning
Evaluation and implementation of festival & special evant |