| 當期課號 | 3349 | Course Number | 3349 |
|---|---|---|---|
| 授課教師 | 張山豐 | Instructor | Shan,Feng Chang |
| 中文課名 | 休閒農場管理 | Course Name | Leisure Farm management |
| 開課單位 | 休閒事業管理系(四進)三A | Department | |
| 修習別 | 選修 | Required/Elective | Elective |
| 學分數 | 3 | Credits | 3 |
| 課程目標 | 休閒農場經營管理 1、休閒農業概論 2、休閒農場行銷管理 3、休閒農場作業管理 4、休閒農場領導管理 5、休閒農場經營分析 6、專題報告。 | Objectives | Leisure Farms Management and Operation 1.Leisure Agriculture Introduction 2.Leisure Farms Marketing 3.Leisure Farms Internal Operation 4.Leisure Farms Leadership 5.Leisure Farms Analysis and Assessment 6.report. |
| 教材 | 單元講授 | Teaching Materials | Handout |
| 成績評量方式 | 期中報告 30% 期末報告 40% 平常 30% |
Grading | Midterm presentation 30% Final report 40% Common 30% |
| 教師網頁 | http://www.greentime.tw/ | ||
| 教學內容 | 休閒農場的型態 休閒農場相關政府法規 休閒農場的服務特色及目標市場 休閒農場設施及遊客動線設計 休閒農場顧客需求與消費型態 休閒農場參訪 四季農場作物簡介 基本園藝種植技術實務 傳統農業轉型休閒農業相關問題之探討 休閒農場人力資源管理 休閒農場財務管理 休閒農場行銷策略 期中報告：休閒農場個案分析 期末報告：休閒農場規劃 |
Syllabus | States of Leisure Farms Related government laws and regulations of Leisure Farms Service characteristics and Service characteristics of Leisure Farms Facilities and Tourist generatrix designs of Leisure Farms Customer demands and Expense state of Leisure Farms Four seasons farm crops synopsis Essential gardening planter technology practices Discussions of the traditional farming reforming leisure agriculture related questions Human resources management of Leisure Farms Financial controls of Leisure Farms Marketing strategies of Leisure Farms Median report: Leisure Farms case analysis Final report: Leisure Farms plans |