| 當期課號 |
3296 |
Course Number |
3296 |
| 授課教師 |
張几文 |
Instructor |
Chang,Chi Wen |
| 中文課名 |
休閒消費行為 |
Course Name |
Tourism Behavior |
| 開課單位 |
休閒事業管理系(二進)四A |
Department |
|
| 修習別 |
必修 |
Required/Elective |
Required |
| 學分數 |
3 |
Credits |
3 |
| 課程目標 |
課程內容涵蓋消費者在消費行為上,策略上,文化上,道德上的議題並輔以休閒產業相關個案研討之。 |
Objectives |
Courses addresses the issues and topics of customer behavior, including culture, marketing strategy, psychology etc. |
| 教材 |
採互動式教學
藉由投影片與光碟教學
由教材導入實際案例解說
休閒產業成功實際案例觀摩 |
Teaching Materials |
Adapting interactional instruction
Using projector and CD instruction
Case study into multi-media instructional interpretation |
| 成績評量方式 |
1.期中考試（30%）
2.專題報告（40%）
3.課堂參與回饋與貢獻考核（30%） |
Grading |
1.M-terms examinations（30%）
2.Assignment （40%）
3.Contribution to presentation （30%） |
| 教師網頁 |
|
| 教學內容 |
了解消費者
消費者行為與行銷策略
知覺與學習
記憶與知識
動機、價值觀與涉入
人格、自我與生活形態
態度形成與改變
消費者情感
消費者購買決策過程
購買情境與購後過程
獲得與處置
文化與次文化
團體與人際影響
家庭影響
網路消費者行為 |
Syllabus |
Understanding Consumer Behavior
Consumer Behavior and Marketing Strategies
Perception and Learning
Memory and Knowledge
Motivation, Values and Involvement
Personality, Self, and Lifestyles
Attitude Formation and Change
Consumer Emotions
Scrutinizing Consumer Decision Making
Consumer Buying Decision Making
Buying Situations and Postpurchase Process
Acquisition and Disposing
Surveying Consumer’s Environment
Culture and Subcultures
Group and Interpersonal Influence
Family Influence
Emerging Consumer Behavior
Online Consumer Behavior |