當期課號 | 3094 | Course Number | 3094 |
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授課教師 | 楊智超 | Instructor | YANG,JYH CHAU |
中文課名 | 策略管理 | Course Name | Strategic Management |
開課單位 | 企業管理系(二進)四A | Department | |
修習別 | 必修 | Required/Elective | Required |
學分數 | 3 | Credits | 3 |
課程目標 | 1.企業競爭優勢的基本架構。 2.企業競爭優勢的來源。 3.企業策略之內容、形成過程、執行。 | Objectives | 1.basic structure of enterprise competitive advantage 2. the sources of enterprise competitive advantage 3. enterprise strategy contents, formulation, implementation |
教材 | Charles W.L. Hill / Gareth R. Jones Strategic management Theory- an Integrated Approach Sixth Edition Houghton Mifflin Company |
Teaching Materials | Charles W.L. Hill / Gareth R. Jones Strategic management Theory- an Integrated Approach Sixth Edition Houghton Mifflin Company |
成績評量方式 | 期中考與平常成績各百分之三十 期末考百分四十 | Grading | Final and midterm examination 30% Presentation and reports 40% |
教師網頁 | 中文版請參閱中山大學楊千著作之策略管理 | ||
教學內容 | 探討企業經營環境對企業策略衝擊, 決策形成, 行銷策略, 競爭動態 ,併購與重整策略, 國際化策略, 策略運用, 組織結構與控制, 策略領導 ,企業精神與創新. | Syllabus | Bussiness enviornment impact , policies making , marketing strategy , competitiveness dynamic , acqusition and restruction strategies , internatioal strategies , strategy implementation , organization and controls , strategic leadership , corporate entrepreneurship and innovation . |