| 當期課號 |
2729 |
Course Number |
2729 |
| 授課教師 |
鄭秀華 |
Instructor |
CHENG,HSIU HUA |
| 中文課名 |
電子商務概論 |
Course Name |
Introduction to Electronic Commerce |
| 開課單位 |
資訊管理系(四日)二C |
Department |
|
| 修習別 |
選修 |
Required/Elective |
Elective |
| 學分數 |
3 |
Credits |
3 |
| 課程目標 |
本課程的主要目標是教導學生瞭解電子商務（Electronic Commerce）的內涵，以及電子商務在實務的運作上所包括的四個構面：科技、商業、管理及法律政策等相關議題與知識，並藉由書中實例操作，進而瞭解資訊科技是如何應用在電子商務實務運作上的。 |
Objectives |
The purpose of this course is to teach students that the Electronic Commerce (EC)is a multidisciplinary science that includes four aspects. These are computer science, business management, marketing and legal issues. Through course teach, students know how EC runs in real world. |
| 教材 |
電子商務，欒斌、羅凱揚 合著，滄海書局。 |
Teaching Materials |
Electronic Commerce |
| 成績評量方式 |
1.作業與課堂參與30%
2.期中考 30%
3.期末報告 40% |
Grading |
1. Homework and class Participation: 30%
2. Midterm Exams: 30%
3. Final group project and report 40% |
| 教師網頁 |
|
| 教學內容 |
1. 電子商務概論
2. 電子商務策略與網路商業模式
3. B to C電子商務
4. B to B 電子商務
5. C to C 電子商務
6. 行動商務
7. 網路行銷
8. 個案報告 |
Syllabus |
1. E-commerce Basics
2. The Strategies of EC and The Business Models of EC
3. EC-Business to Customer
4. EC-Business to Business
5. EC-Customer to Customer
6. Mobile Commerce
7. E-marketing
8. Case report |