| 當期課號 |
2388 |
Course Number |
2388 |
| 授課教師 |
楊凱富 |
Instructor |
YANG,KAI FU |
| 中文課名 |
商業心理學 |
Course Name |
Business Psychology |
| 開課單位 |
應用外語系(四日)三A |
Department |
|
| 修習別 |
選修 |
Required/Elective |
Elective |
| 學分數 |
2 |
Credits |
2 |
| 課程目標 |
本課程在於使同學了解商業心理學中消費者的心理活動、需求心理學、行為特點等的內容，使同學易於進入此一領域。 |
Objectives |
The contents of this course range from consumer psychological activities, demand psychology, behavior characteristics, and so on. The course is to familiarize students with all these contents. |
| 教材 |
開學第一節課宣佈。 |
Teaching Materials |
To Be Announced. |
| 成績評量方式 |
期中考: 25 %
期末考: 25 %
平時考核: 50 % |
Grading |
Mid Term Exam: 25 %
Final Term Exam: 25 %
General Evaluation: 50 % |
| 教師網頁 |
|
| 教學內容 |
本課程在於使同學了解商業心理學中消費者的心理活動、需求心理學、行為特點等的內容，使同學易於進入此一領域。 |
Syllabus |
The contents of this course range from consumer psychological activities, demand psychology, behavior characteristics, and so on. The course is to familiarize students with all these contents. |