| 當期課號 | 1610 | Course Number | 1610 |
|---|---|---|---|
| 授課教師 | 許峰勝 | Instructor | HSU,FUNG SHUNG |
| 中文課名 | 連鎖加盟總部經營管理與診斷 | Course Name | Franchise Headquarters, Management and Diagnosis |
| 開課單位 | 行銷與流通管理系(四日)三A | Department | |
| 修習別 | 選修 | Required/Elective | Elective |
| 學分數 | 3 | Credits | 3 |
| 課程目標 | 讓學生了解： 1. 連鎖概念 2. 連鎖總部運作模式 3. 連鎖總部各運作功能的管理核心要素 4. 研究現行台灣連鎖企業的管理實務 |
Objectives | Let students study the focal point： 1. Chain store concept. 2. Franchise headquarters operation pattern. 3. Management elements of operation process in franchise headquarters. 4. Study the management practice of the chain store enterprise of Taiwan. |
| 教材 | 自編並指定課前閱讀資料 | Teaching Materials | reading reserved material before class |
| 成績評量方式 | 1、分組作業練習(20%) 2、上課參與（發言、出席率等）(25％) 3、筆記(5%) 4、分組報告(25%) 5、期末考(25%) |
Grading | 1. Assignments.(20%) 2. Participation.(25%) 3. Notes.(5%) 4. Group report.(25%) 5. Final examination.(25%) |
| 教師網頁 | http://40-years-old.blogspot.com/ | ||
| 教學內容 | 1.課程架構說明 2.連鎖加盟概要 3.總部十大系統介紹 4.立地開發部門運作 5.營業部門運作 6.教育訓練部門運作 7.期中考 8.商品部門運作 9.行銷部門運作 10.後勤部門運作 11.資訊管理系統 12.案例研討 13.課程總結 14.期末考 |
Syllabus | 1.Curriculum Framework Description 2.Franchise Overview 3.Headquarters Ten System Introduction 4.Site Development Department Operations 5.Sales Department Operations 6.Education and Training Department Operations 7.Midterms 8.Products Department Operations 9.Marketing Department Operations 10.Back-office operations 11.Information Management System 12.Case Study 13.Course summary 14.Final exam |