| 當期課號 | 1602 | Course Number | 1602 |
|---|---|---|---|
| 授課教師 | 李冠穎 | Instructor | LEE,KUAN YIN |
| 中文課名 | 商圈研究與展店策略 | Course Name | Research on trade areas and strategies for shop development |
| 開課單位 | 行銷與流通管理系(四日)二A | Department | |
| 修習別 | 選修 | Required/Elective | Elective |
| 學分數 | 3 | Credits | 3 |
| 課程目標 | 讓學生了解： 1.商圈與立地的基本概念 2.商圈調查的方法與實務 3.競爭店研究 4.展店策略與實務研究 5.開店流程研究 |
Objectives | Study objectives： 1.Basic concepts for location of store and trade area 2.Methods and practices for trade area Investigation 3.The study on business competition 4.Study on strategies and practices for shop development 5.Study on standard operation procedures for opening a new shop |
| 教材 | 1.Retailing Management, Levy Weitz,six edition, 2009 零售管理，許英傑、黃慧玲，第七版，2009 |
Teaching Materials | 1.Retailing Management, Levy Weitz,six edition, 2009 零售管理，許英傑、黃慧玲，第七版，2009 |
| 成績評量方式 | 小組個案報告與討論(20%) 期中考(20%) 期末考(20%) 出缺席(15%) 期末報告(25%) |
Grading | Group case report and discussion (20%) Mid-term (20%) Final Exam (20%) Attendance (15%) Final report (25%) |
| 教師網頁 | http://lms.ctl.cyut.edu.tw/blog.php?user=2009086&f=portfolio | ||
| 教學內容 | 上課內容分五個部份 1、開店流程及立地開發總論 2、商圈評估及調查技巧 3、立地分析 4、物件標準設定及選擇 5、商圈與經營理念、營運計畫、商品研發、工程建設及行銷企劃之間關連性 |
Syllabus | 1、 Study on standard operation procedures for opening a new shop and location of store general 2、Trade area assessment and investigation skills 3、 Location of store analysis 4、 the accommodation standard settings and select items 5、Trade area and business philosophy, business plan, the value of research and development, construction and marketing of planning between the connected |