| 當期課號 |
1599 |
Course Number |
1599 |
| 授課教師 |
張庭彰 |
Instructor |
CHANG,TIN CHANG |
| 中文課名 |
統計學 |
Course Name |
Statistics |
| 開課單位 |
行銷與流通管理系(四日)二A |
Department |
|
| 修習別 |
必修 |
Required/Elective |
Required |
| 學分數 |
3 |
Credits |
3 |
| 課程目標 |
1.能探討統計分析方法在行銷研究上之應用
2.熟悉統計學理論基礎與統計實務應用
3.具備資料蒐集、統計整理與電腦分析能力
4.統計、數理基礎與電腦使用能力並應用在行銷、流通與連鎖企業管理領域 |
Objectives |
1.Understanding the concepts of statistics and applying them in marketing research.
2.Understanding the fundamentals and applications of statistics
3.To have the skills of collecting data, data extraction, and statistical analysis methods by computers.
5.To train students to have the basic skills of statistics, mathematics, and using computers and to apply the skills to marketing, distribution, and Chain Enterprises. |
| 教材 |
統計學－商業與管理的應用 陳建勝等著 智高出版社 |
Teaching Materials |
Statistics: Applications in Business & Management |
| 成績評量方式 |
上課態度（含課堂表現及出席）（20%）、四次考試(80%) |
Grading |
Attendance(20%), exams(80%) |
| 教師網頁 |
|
| 教學內容 |
1. 統計學的意義與應用
2. 資料的判定
3. 敘述統計的種類、介紹與應用
4. 機率的基本概念
5. 常用間斷與連續機率分配
6. 抽樣分配與其應用
7. 估計的觀念與介紹
8. 假設檢定的介紹與其應用
9.卡方檢定
10. 變異數分析
11.相關與簡單線性迴歸分析。 |
Syllabus |
1. The meaning and application of statistics
2. Type of data
3. Introduction and meaning of descriptive statsitics
4. Basic principle of probability
5. Discrete and continuous probability distributions.
6. Sampling distribution and its application
7. Introduction and concept of estimation
8. Hypothesis testing
9.Chi-square testing
10.Analysis of variance
11.Correlation and simple linear regression analysis |