| 課程目標 |
1. 具備邏輯推理之思考與解決行銷與流通管理問題能力
2. 建立數理基礎並應用在行銷與流通管理專業領域
3. 訓練邏輯思考與解題技巧之能力
4. 統計、數理基礎與電腦使用能力並應用在行銷、流通與連鎖企業管理領域 |
Objectives |
1. To have the logical reasoning thinking and problem solving ability applying in Marketing and Logistics Management (Skill)
2. To establish the mathematical foundation and then apply in Marketing and Logistics Management professional field (Knowledge)
3. To train the logical reasoning thinking and problem solving ability (Skill)
4. To obtain the statistics, mathematical foundation, and computer-used ability to be able to apply in marketing, logistics, and chain enterprises management domain (Core Competency) |
| 教材 |
1.Ron Larson and Bruce H. Edwards, Brief Calculus: An Applied Approach, 7th edition, Houghton Mifflin Company, 2006.
2.Geoffrey, C. Berresford and Andrew M. Rockett, BRIEF APPLIED CALCULUS, 3rd edition, Houghton Mifflin, 2004.
3.Marvin L. Bittinger, Calculus And Its Applications, 7th edition, Addison Wesley Longman, Inc., 2000. |
Teaching Materials |
1.Ron Larson and Bruce H. Edwards, Brief Calculus: An Applied Approach, 7th edition, Houghton Mifflin Company, 2006.
2.Geoffrey C. Berresford and Andrew M. Rockett, BRIEF APPLIED CALCULUS, 3rd edition, Houghton Mifflin Company, 2004.
3.Marvin L. Bittinger, Calculus And Its Applications, 7th edition, Addison Wesley Longman, Inc., 2000. |