| 當期課號 | 1558 | Course Number | 1558 |
|---|---|---|---|
| 授課教師 | 李宜玲 | Instructor | LI,YI LING |
| 中文課名 | 休閒事業創意行銷 | Course Name | Leisure business originality marketing |
| 開課單位 | 休閒事業管理系(四日)四A | Department | |
| 修習別 | 選修 | Required/Elective | Elective |
| 學分數 | 2 | Credits | 2 |
| 課程目標 | 此課程分為創意培養與行銷相關背景兩個部分，藉此訓練學生創意行銷的能力。 | Objectives | This course is expecting the participants to experience the originality marketing situation. Lots of useful travel information will also be provided. |
| 教材 | 自編單元講義 個案研討 行銷企劃提案 |
Teaching Materials | self-edited teaching materials industry case study marketing plan proposal |
| 成績評量方式 | 出席狀況:10% 上課表現:20% 單元主題個案報告: 30% 行銷企劃提案:40% |
Grading | attendance:10% discussion involvement:20% unit presentation : 30% marketing plan proposal : 40% |
| 教師網頁 | http://www.cyut.edu.tw/~yiling | ||
| 教學內容 | 藉由單元主題講授,實務個案研究,行銷企劃提案,建構學生對行銷管理理論架構之理解,培養學生具備實際行動之知識技術與創意能力. | Syllabus | through the programmed unit lecturing and case study to build students' understanding about marketing theory, and to enhance students' practical knowledge, skill and creativity capabiility of marketing management. |