| 當期課號 |
1556 |
Course Number |
1556 |
| 授課教師 |
陳鈞坤 |
Instructor |
CHEN,JUNE KUEN |
| 中文課名 |
休閒活動管理專題 |
Course Name |
seminar for recreation programming |
| 開課單位 |
休閒事業管理系(四日)四A |
Department |
|
| 修習別 |
選修 |
Required/Elective |
Elective |
| 學分數 |
2 |
Credits |
2 |
| 課程目標 |
邀請數位具有休閒活動管理相關實務經驗的業者或專家進行座談，內容包括人力招募與運用、活動推廣與行銷、媒體與公關、活動企劃、活動評估等。 |
Objectives |
Inviting several professionals of recreation programming to have an informal class discussion, including human resources, promotion, public relations, activity programming, programming evaluation and so on. |
| 教材 |
1.未來人才的8個KNOW-HOW(天下)
2.你就是品牌~用服務打造你的品牌(天下)
3.新企劃人(遠流)
4.換個思考,換種人生(時報)
5.創造力(天下)
6.休閒活動企劃（品度）
7.特別節慶活動企劃與管理（品度）
8.服務業行銷（滄海）
9.休閒活動規劃與管理（桂魯） |
Teaching Materials |
1.Rossman, J.R. , & Schlatter, B.E.（2000），Recreation programming: designing leisure experiences (3rd Edition). Champaign, IL: Sagamore Publishing.
2. Edginton, C. R., Hanson, C.J., Edginton, S. R., & Hudson, S.D.(?). Leisure programming: A service-centered and benefits approach (3rd ). The McGraw-Hill Companies, Inc.
2. Rohnke & Butler (1995). QuickSliver:
adventure games, initiative problems, truast activities and a guide to effective leadership.Project Adventure Inc.
3. Ewert (1989). outdoor adventure pursuits: foundations, models, and theories. Publishing Horizons, Inc. |
| 成績評量方式 |
1.平時成績(Mid-term paper，30﹪)：請每人挑選期刊或雜誌有關於行銷創意之個案研究或報導，每人報告時間約10分鐘，每週2-3人，請以powerpoint方式呈現內文重點簡介及相關理論之延伸與探討.
2.期中報告(Mid-term Exam，20﹪)
3.期末考(Final-term Exam，20﹪)
4.課堂參與(Class participation，30﹪) |
Grading |
leisure activities implementation (30%）
literature and disscution (40%)
observation and evaluation (30%) |
| 教師網頁 |
|
| 教學內容 |
1.實務引導休閒活動計畫、設計與執行之概及實務作業。
2.1-3週 課程介紹、創意發想、活動設計與自我行銷。
3.4-7週 個案研討及專家座談。
4.8-9週 期中考、活動設計個案作業。
5.10-12週 活動推廣與行銷。
6.13-15週 媒體關係與公共關係運用。
7.16-17週 小組個案報告、期末考。 |
Syllabus |
1: basic programming concepts
2: how individuals experience leisure
3: six key elements of a situated activity system
4: benefits-based programming
5: developing leisure service products
6: using goal and objective technology in program development
7: developing the agency's programming mission
8: writing program management goals
9: obtaining client input
10: program design |